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SIS strengthens bet365 partnership with global launch of eSoccer product

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Operator significantly enhances content offering around the world

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.

The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.

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The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.

Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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The post SIS strengthens bet365 partnership with global launch of eSoccer product appeared first on European Gaming Industry News.

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Gen.G Launches Official 2024 Summer Jersey with LIBILLY

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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

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The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

The post Gen.G Launches Official 2024 Summer Jersey with LIBILLY appeared first on European Gaming Industry News.

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Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension

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Esports odds provider Abios and data provider Bayes Esports have signed an extension to their data partnership, which will enable Abios to continue utilising official real-time data in Counter-Strike and Dota 2 to power its odds feeds and engagement features for partners within and beyond the Kambi network.

Through Bayes Esports, Abios will gain access to official real-time data feeds from several high-tier tournaments in Dota 2 and Counter-Strike 2. These encompass some of the most-watched competitions in the world, including BLAST Pro Series, ESL Pro League and IEM Katowice in Counter-Strike, and ESL One in Dota 2. Counter-Strike 2 accounts for over 50% of total esports betting turnover among Kambi operators, with the ESL Pro League driving 13% of esports turnover in Q2 2024.

Abios ensures higher uptime and more accurate pricing thanks to the highly granular data from Bayes Esports which they get directly from the IP rights holders. With an automated odds feed covering more than 60 market types and engagement features such as bet builder, player props and instant markets, Abios will utilise this to increase the reliability, accuracy and availability of its markets. Bayes Live Match Data also allows Abios to create scoreboards, enhancing the overall betting experience for its end users.

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Anton Janér, Managing Director and Founder of Abios, said: “With a heritage in esports data, we’ve always worked with data providers and tournament organisers at different levels to obtain data directly from the source. Not only does it give back revenue to the ecosystem, but the refresh rates and granularity server data provide allow us to offer more accurate and reliable markets to our partners.

“As such, we’re excited to continue our partnership and deliver markets in Counter-Strike 2 and Dota 2 built on top of data delivered by Bayes Esports.”

“We’re excited to continue our partnership with the team at Abios Kambi, who have been trailblazing in all things esports data products for over 10 years now,” says Amir Mirzaee, Co-CEO and Managing Director of Bayes Esports. “The extension is testament to the complete alignment between the teams in terms of producing industry leading user experience, and we’re proud to be delivering the industry leading data solutions for CS2 and Dota 2.”

The post Abios obtains official Counter-Strike 2 and Dota 2 esports data through Bayes Esports partnership extension appeared first on European Gaming Industry News.

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HAWKS TALON GC HOSTS PANEL, NBA 2K TOURNAMENT AT WADE WALKER PARK FAMILY YMCA ESPORTS SUMMER CAMP

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Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, hosted a panel and bracket style tournament on Wednesday at the Wade Walker Park Family YMCA as part of the YMCA of Metro Atlanta’s Esports summer camp.

Director of Marketing and Operations, Affiliate Leagues, Wesley Acuff, Hawks Talon GC Head Coach, Ismael ‘MAELO’ Diaz Tolentino, and Hawks Talon GC players Mark David “MDS” Smith, Ludlow “LOW” Samuels and Elijah “Underratedgoat” Spears spoke to 26 camp participants about their journey to the NBA 2K League, and the uniqueness and innerworkings of the League.

“Being able to work with the YMCA of Metro Atlanta and help with their Esports camp was extremely rewarding for our group to be a part of,” said Janice Koon, Vice President of G League, and NBA 2K League Operations for the Atlanta Hawks. “Our Hawks Talon Gaming Club always relish the opportunity to be able to interact with the young kids in our area, and it was a joy for them to talk to and play 2K with the campers this morning.”

After the panel, the group of campers split up into 13 teams to face off head-to-head in a NBA 2K 2v2, single elimination bracket tournament.

In addition to the tournament, the campers were able to utilize another PlayStation within the Wade Walker Family YMCA Esports lab and jump into a 2K game with the official NBA 2K League settings, while utilizing Hawks Talon GC player avatars. The campers were able to play by the official NBA 2K League rules and game settings to experience the authentic feel of being a professional NBA 2K player.

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At the end of the tournament, the first, second, and third place teams received Hawks Talon Gaming Club t-shirts and sweatshirts, while all campers will be gifted an official Hawks Talon Gaming Club jersey with the YMCA patch.

“Our Y Esports summer camps help children build self-confidence, practice sportsmanship and gain news skills, while connecting with other gamers,” said Lorna Loh, executive director of the Wade Walker Park Family YMCA. “We greatly appreciate Hawks Talon GC’s partnership and commitment to providing our Y kids with an informative, fun panel about the league and interactive opportunities to improve their skills.”

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