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eSports

LEON.BET partners with 9INE to become their Exclusive Online Betting House

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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

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“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

The post LEON.BET partners with 9INE to become their Exclusive Online Betting House appeared first on European Gaming Industry News.

Allie Young President of the*gamehers

the*gamehers and Thunderpick Extend Partnership into 2025

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Leading esports brand kick off a year of empowering women gamers, exclusive content, and tournaments

the*gamehers, the women-focused community gaming platform, and Thunderpick, the leading online esports betting platform and host of Thunderpick World Championship today announced the continuation of their partnership into 2025. The collaboration aims to empower the gaming community, specifically focusing on women and femme-identifying gamers and content creators, through an immersive 12-month campaign.

The campaign will feature a content series highlighting women in gaming through brand features, ambassador Twitch streams, exclusive ambassador content, and a biannual tournament that includes behind-the-scenes footage from the ambassador team. Thunderpick and the*gamehers recently hosted the successful femme-focused CS2 Wildcard Tournament in May of this year in Atlanta. More exciting details will be unveiled as the partnership develops.

“This partnership is the perfect way to promote women’s empowerment in esports and the overall gaming community, and we are excited to have the opportunity to partner with a company that has similar goals for women’s inclusion in gaming,” said Allie Young, President of the*gamehers.

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“Thunderpick is committed to fostering diversity and inclusion within the esports community,” said Kelly Sanders, Head of Strategy at Thunderpick. “Our extended partnership with the*gamehers underscores our dedication to empowering women gamers and supporting femme-led esports organizations. We believe that in collaboration with the*gamehers we can not only better  highlight the incredible talent of women in gaming but also inspire the next generation of gamers to pursue their passions without boundaries.”

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Asia

China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development

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China Media Group, Esports World Cup Foundation and VSPO have signed a strategic cooperation agreement on Friday as the new China Media Group National Institute for Esports Development kicked off in Beijing.

China Media Group (CMG), which operates state television networks including CCTV, formally unveiled the new CMG National Institute for Esports Development on Friday. The Institute then signed a strategic cooperation agreement with the Esports World Cup Federation and VSPO during the establishment ceremony, vowing to jointly organise and participate in future esports events.

The establishment ceremony was attended by Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and president of CMG, Sun Shuo, CPC Secretary of Xicheng District and Xue Jijun, head of the institute, among other government officials.

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The three organisations have been long-time advocates for the healthy development of the esports industry. VSPO already works with the Esports World Cup Foundation in organising the inaugural Esports World Cup, an eight-week mega event currently underway in Riyadh with a record-breaking prize pool of more than $60 million.

“It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development,” Chairman of VSPO, Asia’s biggest esports operator, Dino Ying said.

The post China Media Group, Esports World Cup and VSPO Sign Strategic Cooperation Agreement on National Institute for Esports Development appeared first on European Gaming Industry News.

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eSports

OG Esports Partners with PARI

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OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.

OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, exciting events, as well as unique opportunities.

Sujoy Roy, Head of Partnerships at OG Esports, said: “Partnering with PARI is an incredible opportunity. Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”

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Sergey Glamazda, CEO of PARI Esports, said: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!”

The post OG Esports Partners with PARI appeared first on European Gaming Industry News.

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