Esports Entertainment Group, an online gaming company with a focus on esports betting, has signed an affiliate marketing agreement with Better Collective.
Under the deal, Better Collective, a developer of digital platforms for betting tips, will support the company with the launch of its Esports betting operations.
Esports Entertainment Group said that the new agreement could generate up to 50,000 new customers for the firm in its first full year.
Grant Johnson, chief executive of Esports Entertainment Group, says: “This partnership with Better Collective is a major milestone for Esports Entertainment Group in terms of both business development and third-party validation of our place within the iGaming industry.
“We are set to launch the safest and most secure Esports betting platform on the planet and Better Collective, one of the most respected affiliate companies in the world, has just given us the best vote of confidence we could have asked for.”
Last month, Esports Entertainment Group signed up more than 60 new affiliate streamers ahead of the launch of its betting service.
Esports streamers will be able to monetise audiences by earning commission on all esports gambling customers that register and play via Esports Entertainment Group.
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