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Esports advertisement revenue in USA projected to rise by 25 per cent in 2019

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Esports advertisement revenue in USA projected to rise by 25 per cent in 2019Reading Time: 1 minute

 

Some estimates suggest that Esports advertisement revenues in the USA are likely to grow by 25 per cent in 2019. These estimates also indicate the revenues could surpass $200 million by next year.

eMarketer principal analyst Paul Verna said: “Esports was once an under-the-radar activity for enthusiasts of multiplayer online games. Just a few years later, it’s a multimillion-dollar business in the US, with implications for game developers, players, leagues, teams, live venues, streaming platforms, TV networks, audiences, and marketers.”

This year it is estimated that 30.3 million people in the US will watch an Esports event at least once a month, up more than 18 per cent over last year. By 2023, Esports could be growing by more than 50 per cent, touching 46.2 million viewership. “Esports fans have unique characteristics that make them more elusive but potentially more lucrative for marketers,” Verna said. “They are typically young, TV-averse millennials who have higher-than-average disposable income. They are open to marketing messages that are embedded in the Esports experience, whether those are sponsorships, branded videos, in-game integrations, influencer-driven endorsements or even traditional ads.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports advertisement revenue in USA projected to rise by 25 per cent in 2019

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AGA Announces details for 2019 G2E Asia Awards

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The American Gaming Association (AGA) and Reed Exhibitions, who organise G2E Asia, and the top B2B Asian gaming industry media brand Inside Asian Gaming, co-organisers of the G2E Asia Awards, has announced the details of the 2019 G2E Asia Awards. The Awards ceremony will be held in the Parisian Macao Ballroom on the evening of Tuesday 21 May 2019.

The event, along with the formal dinner, will recognise excellence and innovation within Asian gaming while celebrating the success and outstanding contributions of the entire entertainment industry in Asia. The awards evening will provide an unrivalled industry networking opportunity.

The G2E Asia Awards will recognise merit in 12 categories:

  1. Best IR Non-Gaming Attraction
  2. Best B2B Digital Product Solution
  3. Best Electronic Gaming Solution (Slots and ETGs)
  4. Best Table Game Solution
  5. Best Industry Innovation
  6. Best Gaming Floor
  7. Best Industry Rising Stars (Maximum of 5 Winners)
  8. Best Corporate Social Responsibility Contribution
  9. Best VIP Gaming Promoter
  10. Best Industry Supplier
  11. Best Regional Asian IR (Outside Macau or Singapore)
  12. Best Integrated Resort

The submissions can be made till Friday 5 April 2019. Any member of the gaming and entertainment industry may submit a nomination by visiting G2EAsiaAwards.com.

Tickets for the G2E Asia Awards can be purchased at G2EAsiaAwards.com.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: AGA Announces details for 2019 G2E Asia Awards

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Will online gambling be liberalized in Israel

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Will online gambling be liberalized in IsraelReading Time: 1 minute

 

Gambling is perhaps the only vertical in Israel that has not high tech. In almost every other sphere, the technology and the R&D surrounding have so advanced that the country has rightfully earned the tag of startup nation.

The Israeli government and courts have been taking a strong stance against liberalising online gambling. It was in 2005, when smartphone casinos were a not even a common reality, the country’s Attorney General slapped  penalties on credit card companies that facilitated online gambling.

That is how the system works in Israel. However, the change is near, there is a chance, if a new trade bill with Guatemala is any indication.

The legislature in Guatemala is on the verge of passing a bill to liberalise the country’s gambling sector. A consortium of Israeli investors has shown interest in investing in Guatemala’s gambling sector. The investment is estimated to be worth $2 billion  and top personalities like Las Vegas mogul Sheldon Adelson are involved.

This shows how Israeli investors are expanding their gambling portfolios abroad. Well-known Israeli-owned e-gambling companies like Playtech are experiencing difficult times. With competition rising from Chinese operators, the gambling software developer has seen profits dip dramatically. In those circumstances, loosening restrictions on domestic operators could become a safety valve for struggling tech firms.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Will online gambling be liberalized in Israel

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Play’n GO Granted Authorisation by PAGCOR for Philippines Market

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Play’n GO today announced that they have been added to the select list of suppliers authorised to provide software to the Philippines market.

As a leading supplier of gambling software, this authorisation establishes Play’n GO as the supplier of choice in regulated markets, and this authorisation gives the company an even farther reach.

The authorisation comes from the market’s regulating body PAGCOR (Philippine Amusement and Gaming Corporation). A notoriously rigorous organisation, their main focus is “to attain and enforce a regulatory framework that preserves the integrity and propels the development of the gaming industry” in the Philippines.

Johan Törnqvist, CEO of Play’n GO, explained the move was part of the company’s dedication to its commitment as a leading supplier:

“We have a strong presence in regulated markets, and that continues to grow as we expand in both size and standing in the industry. This authorisation opens up a wealth of new opportunities for us in the region and fits perfectly with the strategy that we plan to implement in the coming future.”

 

About Play’n GO:

Founded in 2005, Play’n GO are a leading supplier for slot gaming in the casino industry. One of the first suppliers to recognise and utilise the potential of mobile slot gaming, their innovation has revolutionised the industry and led Play’n GO to the forefront of the casino supplier market. Since its inception Play’n GO have curated a portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems. In addition to this, they also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience; this includes their casino platform and their server-based gaming solution, OMNY.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Play’n GO Granted Authorisation by PAGCOR for Philippines Market

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