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Innovative games provider ESA Gaming has partnered with Gicoaonline in a deal that will see ESA’s EasySwipe™ titles added to the leading Italian provider’s platform offering.

The supplier’s EasySwipe™ portfolio includes best performing games Fruit Staxx and Goal Mine as well as a version of blackjack, with additional titles to be added later this year.

The games are designed to offer sports bettors an alternative experience by simply swiping from the sportsbook to access quick-fire casino content without disruption. With proven cross-sell capacity, the content helps sportsbooks to prolong brand loyalty and add revenue.

Giocaonline was founded in 2009 and is an award-winning games developer and casino platform provider. Renowned for its skill games and instant content, the EasySwipe™ portfolio will complement Giocaonline’s existing offering and the agreement exploits the natural synergy between the two companies.

Giocaonline provides its content to numerous leading Italian operators who will soon have access to ESA’s games. Operator partners include Sisal, Snai, Stanleybet, Lottomatica and Eurobet.

The deal will see ESA Gaming further strengthen its foothold in Italy where it has recently announced partnerships with several operators and aggregators. The supplier has also significantly extended its reach in other markets and was recently granted an MGA licence and its content is also certified and available in Colombia and Portugal.

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “Partnering with Giocaonline makes perfect sense for us as their offering is similar to our own and will be familiar to operator partners and players already. Together we will significantly bolster our reach and position in the Italian market.

“We have had a strong 2021 so far and we are excited about what’s to come and getting our content in front of more players around the globe.”

Tommaso Ferranti, CEO at Giocaonline, added: “ESA Gaming’s premium titles offer high-class slots entertainment and is a perfect match to our own portfolio. Our products are designed, developed and distributed according to the highest quality standards and ESA’s content fits our own objectives and we’re excited to be working together.