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Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.

“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.

bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.