Entain Foundation US has joined the American Gaming Association’s (AGA) “Have a Game Plan. Bet Responsibly.” public service campaign.

Entain’s “Gamble Responsibly America” app will feature the campaign, which educates sports fans on responsible sports betting, while HaveAGamePlan.org will highlight the first-of-its-kind app. BetMGM, which is jointly owned by Entain and MGM Resorts International, is also backing the AGA Have a Game Plan campaign.

“Our Responsible Gambling programs and AGA’s initiatives, including Have a Game Plan, are completely aligned. The more we can repeat the message of responsible gambling across multiple channels—like the Gamble Responsibly America app and Have A Game Plan—the better our customers’ experience will be,” Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and trustee of the Entain Foundation US, said.

“Working with the Entain Foundation to provide consumer education tools and resources benefits both customers and the long-term sustainability of the legal, regulated market. Enabling this market to continue its growth requires a collective, balanced approach to fan and bettor engagement. We are excited that Have a Game Plan continued to be adopted by a wide-array of businesses with an interest in getting sports betting right,” Casey Clark, Senior Vice President of AGA, said.

Entain and EPIC Risk Management and RG24/7, which partner with the Entain Foundation US on responsible gambling education and projects, launched the Gamble Responsibly app in the US in June. The free app, available in the Apple App Store and Google Play Store, features a series of educational resources and tools to anonymously help and support anyone facing potential issues with problem gambling.