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Entain, in partnership with Verizon Media, is developing a new immersive sports betting and gaming VR experience, which it will pilot later this year.

The new product will be available free on the Oculus Quest 2 virtual reality headset, enabling customers to explore multiple VR sports games. This immersive experience will enable customers to play games individually and with friends. This is Entain’s first-ever VR “sports club” experience to be rolled out in due course across its international brands.

“We continually offer our customers a wide range of innovative and exciting experiences, and VR is an exciting opportunity for us to innovate in new ways. The aim is to mix sports, entertainment and different types of immersive play in one product, giving customers a great mix of new, exciting stuff to enjoy,” Sandeep Tiku, COO of Entain, said.

Many of the exciting new features will be revealed on launch, but will include: live streaming of football matches; experiences allowing fans to build fantasy line-ups in virtual reality; play different sports games virtually with friends; and take thrilling rides through immersive VR content.

Customers will also be offered immersive experiences with music and bands, reflecting Entain’s broader ambitions to lead a new generation of interactive sports and entertainment.

“We know consumers are looking for more multi-dimensional experiences, in which the ability to place a bet is only one of the ways they want to enjoy themselves. So we want to wow them and give them better experiences than they’ve ever had before – and at the same time also use our cutting edge to technology to keep our players safe,” Sandeep Tiku said.