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EFL Extends its Partnership with Flutter’s Sky Bet
The English Football League (EFL) is extending its long-term collaboration with Flutter’s Sky Bet.
Sky Bet CEO Steve Birch said the partnership will focus more than ever on responsibility. He said the partnership, which covers the second to fourth levels of English football and is now approaching its tenth year, will promote safer gambling. The slogan “Take Time to Think” will appear on clubs’ sleeve badges and on LED advertising, matchday programmes and big screen ads.
Birch said: “This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support. And if last year’s footballing drama is anything to go by, they are in for another treat this season.
“Back to full capacity following the pandemic, Wembley hosted close to 200,000 football fans across three exciting league finals in May, whereby two sleeping giants of English football – Nottingham Forest and Sunderland – were promoted from the Championship and League One respectively, with Port Vale coming up from League Two.
“With both attendances at, and viewership of, last year’s EFL finals and play-offs close to record highs, Sky Bet was pleased to have access to its largest sponsorship inventory to date.”
The CEO noted that Sky Bet has introduced collaborations with a range of responsible gambling bodies as part of its EFL deal. That includes work to promote the TalkBanStop initiative run by GamCare, Gamstop and Gamban. The company will also continue to fund its £1m multi-year support for EPIC Risk Management, which seeks to educate club staff and players about gambling-related harm.
Birch said: “These initiatives demonstrate how both Sky Bet and the EFL have pioneered what a collaborative and constructive partnership can look like between a betting company and a sporting organisation.
“As part of Flutter, one of the largest-listed sports betting and gaming companies in the world, we’ve been able to use these learnings to establish similar commercial relationships with leading sports bodies such as the NFL and NBA in the US and the NRL in Australia, while also developing standards around areas such as betting integrity.
“While these partnerships should not escape scrutiny, neither should their benefits be wilfully ignored. So, like the thousands of football fans cheering on their team this weekend, I’ll be supporting the EFL and our long-standing partnership, all of us hoping for another successful season.”
Trust Mode feature reduces unnecessary location checks by over 20%
Xpoint, a leader in geolocation security solutions, has unveiled its proprietary Trust Mode feature, a patent-pending product that allows online gaming operators to realize previously unattainable efficiencies while remaining compliant with all state regulations and enhancing player satisfaction.
Trust Mode is a product feature that decreases geolocation checks while complying with state-mandated check frequencies by minimizing location checks when a player is connected to a residential or office WiFi, even if they are near the border. Results have shown that Trust Mode reduces geolocation service checks by over 20%, allowing Xpoint customers to realize significant cost savings compared to legacy industry technologies.
“Trust Mode is a clear example of how competition fosters innovation,” the Chief Executive Officer for Xpoint, Manu Gambhir, said. “There is no need to frequently re-check the location of a bettor connected to Wi-Fi at their home despite being located near a state border.
“As well as benefiting operators, end users also benefit from Trust Mode as their battery usage will decrease due to the operator’s ability to reduce the number of location checks for players without accuracy being sacrificed. This technology will serve as a game-changer for operators looking to get the most out of their geolocation service provider.”
Xpoint is licensed and authorized in 20 states and the District of Columbia across its current customer portfolio including names such as Bet365 and PrizePicks. Trust Mode delivers efficiencies to an industry that has remained largely static due to previously low levels of competition. Trust Mode saves iGaming operators money while enhancing user experience. Roll-out for the service is expected later this year.
The company’s flagship geolocation platform for iGaming, Xpoint Verify, is an advanced toolset for geo-compliance. The service is focused on being the most accurate, allowing players in permitted locations and denying all others including those attempting to spoof their location. Xpoint Verify detects and prevents fraud while providing valuable marketing insights to operator customers.
Dragon Gaming, a leading slots provider, has successfully integrated Flows, the premier no-code automation platform. This integration streamlines their processes, significantly boosting both innovation and operational efficiency.
Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool.
By adopting Flows, Dragon Gaming can now accelerate its development process and simplify integrations through an intuitive single interface and advanced workflow automation tools. This strategic move enables Dragon Gaming to rapidly build new engagement tools, enhancing the gaming experience for its users while leveraging Flows’ unmatched flexibility and user-friendliness.
Flows stands out as the most technology-agnostic software on the market, designed to integrate seamlessly with any existing technological infrastructure. This ensures businesses like Dragon Gaming can innovate without the limitations commonly associated with software development. The introduction of “Flo,” Flows’ innovative voice-activated AI software development tool, marks a significant advancement in digital product development. It empowers clients and partners to bring their innovative ideas to life swiftly and without the typical constraints of conventional development processes.
Ivars Dorofejevs, Business Development Manager at Dragon Gaming, said: “Dragon Gaming is set to revolutionise standard gamification practices, enhancing player lifetime value while providing an extensive array of games such as video slots, table games, and skill games.We are thrilled about our partnership with Flows, whose solutions offer unparalleled versatility. This collaboration empowers us to customise and expand our offerings to partners, ensuring relevance and setting new standards in the market.”
Domenico Mazzola, Director of Sales at Flows, said: “ We’re delighted to see Dragon Gaming harness the power of Flows to innovate and create new engagement tools. Their choice to utilise our no-code platform underscores the significant value and transformative potential it brings to forward-thinking slots providers. At Flows, we are passionately committed to empowering our clients like Dragon Gaming to unleash their creativity swiftly and seamlessly. By enhancing their game offerings with our platform, Dragon Gaming is not just elevating player engagement but is also setting a new benchmark for innovation in the gaming industry. This move marks an exciting future where technology and creativity blend to enrich the gaming experience.”
The post Slots provider Dragon Gaming fuels innovation with Flows appeared first on European Gaming Industry News.
CryptoWins expands its games library with 10 new slots from top developers EvoPlay and Rival Gaming.
Players will immerse into boundless creative, fantasy and galaxy adventures with online slots from EvoPlay: Reign of Dragons, Mystery Planet, E.T. Lost Socks and Egypt Gods. Fruitburst is a classic win-both-ways fruitie.
No dull moments with exotic and glitzy Rival Gaming powered games offering a plethora of free spins like in classic Vegas style slot Bigger Cash Win which has 5 paylines and a larger Cash Wheel that favors luck. The Cobra King online slot features exotic images inspired by the tale of Aladdin. A princess, tiger, magic carpet, and lamp are among the symbols and the magical features include wilds that triple wins, and three levels of free spins.
Other games from Rival added this week include Greek mythology inspired Wrath of Medusa, ice age-themed Ice Picks full of free spins. Those in a tropical fiesta party mood can try their luck on 5×3 Party Parrot with special feature gifts popping up to boost win lines. Free spins come with sticky wilds that award free re-spins!
In celebration of the new game additions, CryptoWins is offering players up to 50% Deposit Bonuses, which can be claimed twice daily.
CryptoWins is accumulating an impressive selection of online casino games. A total 53 new games were added in the last two months alone, by developers ELA Games and Asian games producer KA Gaming.
CryptoWins was launched by igaming pioneers Slotland Entertainment in December 2023, offering a diverse selection of game types, including classic slots, video poker, keno, bingo and table games. Deposits and withdrawals are conducted through Bitcoin, Litecoin, Ether, Monero, Tether, Binance Coin, and USD Coin
The post CryptoWins Introduces 10 New Games from EvoPlay and Rival Gaming appeared first on European Gaming Industry News.
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