BtoBet Press Releases
Launch of Yanga Bet in Africa with BtoBet’s gaming clever software
Nigerian licensed operator Sahara Game Technology is launching its new brand Yanga Bet – www.yangabet.com – its Premier sports, gaming and lottery, online and land-based brand, throughout Nigeria. Yanga Bet draws together best of breed functions and services in every aspect of gaming and offers players a seamless playing omnichannel experience, proposing to them gaming and lottery involvement, mobile, online and retail.
Jeff Halloran, Managing Director for Sahara Games Technology stated:
“We firmly believe our partnership with such a reputable and recognized name in the sports wagering sector perfectly fits our needs. In fact, BtoBet completely supports us providing players with a simple user interface access to a sophisticated gaming platform, easy to use but delivering unprecedented benefits. Sahara Game Technology is aiming to broaden its penetration and dominance in all African markets and we are convinced that the process will be accelerated by our decision to partner with Btobet.”
BtoBet’s chairman Alessandro Fried complimented Sahara Games Technology on its new brand Yanga Bet which will benefit from the experience of the company in the Region:
“We are very proud to have Sahara Games Technology as a partner in Nigeria. I firmly believe BtoBet’s next-level omnichannel platform – B Neuron – will provide the Nigerian company with the greatest insight into players’ data and behaviour and will drive it to expand into other African countries, by suggesting to players what they most like, increasing their loyalty to the brand and ensuring business success.”
On 10th April, BtoBet is organizing a special VIP dinner with the major operators in Kampala. During the 3rd Annual Sports betting East Africa summit – Uganda, the company will give a live demo of its intelligent omnichannel platform and software technology to help retailers to move from retail to mobile and online.
To book a meeting with the operators you can click here or call +356 27135974.
BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- Denmark
- France
- Italy
- The Netherlands
- Portugal
- Poland, and
- Spain
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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