BtoBet Press Releases
INNNOVATION TALKS AT VIGE THE EVOLUTION OF THE AR: HOW CAN AUGMENTED REALITY TRANSFORM THE GAMBLING INDUSTRY?
From the 20th to the 22nd of March, the major Gaming and Sports betting operators of Central Europe will participate in the Vienna International Gaming Expo 2017.
During the 3-day gaming exhibition and conference, in the heart of Europe, multinational BtoBet’s – bronze sponsor of VIGE – will participate to the Innovation Talks panels and meet operators wishing to discover how the Augmented Reality (AR) can boost the iGaming business creating totally new and attractive ways of betting, offering licensees the possibility of unconventional marketing opportunities to attract and retail players, new users and also Millennials.
On the 21 March, at 4 pm, at VIGE’s conference area, BtoBet’s CEO Kostandina Zafirovska will provide her vision about “How AR transforms the Gambling Industry”. Mr. Mihnea Popescu will be the designed moderator of the panel.
Commenting on the move, Kostandina Zafirowska stated:
“As sponsor of the expo in Central Europe and leading company of the gaming industry, it’s a pleasure to participate in VIGE which is going to be a promising event. In the evolving iGaming industry players are showing an increasingly need of attention, enjoyable gaming/betting experience and interaction. With our high qualified team of technology development, we have studied a solution able to meet all these needs. Combining our A.I. technology platform – giving operators a full data players’ control and management, real time – with a totally new AR solution providing players the most advanced and exciting gaming experience.”
BtoBet’s experts will be available at VIGE for live demos of the company’s cutting edge, multicurrency and multi-jurisdiction omnichannel platform based on A.I. and BtoBet’ totally new AR marketing tools: Btobet’s Bonus Hunting and Virtual Assistant.
To book a meeting at VIGE, click here: http://www.btobet.com/en/bto-events/vige-2017 or write to [email protected].
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com.
BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- Denmark
- France
- Italy
- The Netherlands
- Portugal
- Poland, and
- Spain
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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