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DraftKings Brings Daily Fantasy Football to Ireland

Published

6 years ago

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DraftKings Brings Daily Fantasy Football to Ireland

Continuing its global market expansion in Europe,
DraftKings brings its games to millions of Irish sports fans 

 

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, today announced its launch in Ireland. Players from the Emerald Isle can now test their sports knowledge and DFS skills against players from across North America and Europe. DraftKings will offer proper football leagues including Premier League, UEFA Champions League, UEFA Europa League, La Liga, La Liga MX, MLS & more, Golf (PGA & European Tour), Mixed Martial Arts, eSports, CFL, EuroLeague Basketball as well as an extensive range of American Sports, including: NFL, MLB, NBA, NHL and NASCAR.

“Ireland’s sports culture runs deep, with hundreds of thousands of passionate fans following both ‘proper football’ and ‘gridiron football’ across European and American sports leagues. Irish football fans will find many opportunities to test their wits on DraftKings while enjoying a new way to sweat the action during fixtures. We enhance that connection with our exciting contests, innovative content and real-time sports analysis and data. DraftKings is essentially the second screen for sports fans watching a match at the pub, at home or on the go.” – said Jeffrey Haas, DraftKings Chief International Officer.

The launch of the platform kicked off with DraftKings’ Liverpool Match Tickets promotion on October 9. The winner of the contest will be awarded tickets to the upcoming Liverpool FC vs. Manchester United FC match on October 14, 2017. Interested players can sign up and participate here.

DraftKings prioritized Ireland as an expansion market due to the country’s fervent sports fans. According to The Philip Lee Sport Report II, there are 2.7 million people in Ireland interested in sports – of that, 2.1 million attended professional and amateur sporting events in 2016. Additionally, Ireland spent €2.5 billion on the sports industry last year.

Daily Fantasy Sports enhances the overall sports media market, adding value to nearly all aspects of the sports experience. In a survey of DraftKings customers, almost half of players have started following another sport since playing DraftKings, and nearly 80% of players have increased their sports content consumption. Fantasy sports players engage with more content (TV, radio, online and print) than non-players. Also:

  • Two-thirds of contestants say that they play DFS because it makes watching sports more enjoyable.
  • 60% of DFS contestants report watching games involving teams they don’t usually follow because they are following their fantasy players.
  • 60% of fantasy sports contestants watch more live sports and read more articles about sports since they started playing manager game contests on DraftKings.
  • 41% of DraftKings contestants report watching more sports specific TV programs as a result of playing on DraftKings.

About Daily Fantasy Sports

  • Daily Fantasy Sports, also known as ‘Football Manager Games’, both in its traditional season-long and daily or weekly format, are a game of skill. They are an extension of the traditional season-long manager games that many sports fans are most familiar with.
  • DFS Contest outcomes do not rely on the winners or point differential of the real-life sporting events. Scoring is based on cumulative statistical performances of a group of real-life athletes.
  • Players can choose to enter from a full suite of contests made for different skill-levels:
    • Beginner only games: Only ‘beginner and casual players’ can participate.
    • Casual contests: Available to any user who doesn’t have a Highly Experienced Player (HEP) badge; this is typically acquired when a player plays in 500 contests.
    • Leagues: The first-of-its-kind private, customized contest for individuals to play with friends and family. Leagues was launched based on direct feedback from DraftKings players in the US, Canada and the UK, for a more personalized social experience, and will be a great offering for new players in Ireland.

DraftKings’ launch in Ireland comes 18 months after first opening in Europe and six months after its launch in Germany following the acquisition of a Controlled Skill Games License in Malta. In the UK, September 2017 saw 51% year-over-year growth in entry fees and 31% year-over-year growth in new customers. In Germany, September saw 46% month-over-month growth in registered customers, the largest monthly growth to-date. DraftKings intends to continue expanding its geographic footprint, both in Europe and elsewhere.

All seasonally-available DraftKings sports and contests are currently live, and Irish sports fans can access them at https://ie.draftkings.com

 

About DraftKings 

DraftKings is an innovative sports-tech entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the daily fantasy sports partner of Major League Baseball, The National Hockey League, NASCAR, Canadian Football League, NFL International Series and the English Premier League club, Liverpool FC. DraftKings makes sports better and better sports fans by creating the ‘Game Inside the Game.’

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The post DraftKings Brings Daily Fantasy Football to Ireland appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Henry Berger

Pragmatic Play Partners with Starkbet

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1 week ago

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September 21, 2023

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Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.

Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.

The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.

Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”

Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”

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Brazilian market

Pragmatic Play Brings Localized Roulette Table to Brazilian Market

Published

3 weeks ago

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September 6, 2023

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Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.

Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.

As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.

Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.

The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.

“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”

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Beette

Pragmatic Play Expands in Brazil with Beette Partnership

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1 month ago

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August 21, 2023

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Pragmatic Play, a leading content provider to the iGaming industry, is setting its sights on further expansion in Brazil after signing a multi-vertical deal with Beette.

More Brazilian players will now be able to discover the supplier’s esteemed portfolio of slots, including award-winning classics such as Gates of Olympus and Sugar Rush alongside recent hits such as Zeus vs Hades – Gods of War.

In addition, Pragmatic Play will bring its live casino vertical live with the operator, including games such as PowerUP Roulette and Sweet Bonanza CandyLand alongside further twists on the classics.

Beette’s customers will also have access to the provider’s Virtual Sports offerings, featuring cutting-edge 3D renderings of horse racing, football, motorsport, and more.

The deal sees Pragmatic Play further bolster its position as Latin America’s leading supplier, with an impressive number of recent partnerships throughout the region as well as several LatAm awards to its name.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “We’re thrilled that Pragmatic Play is bringing its three most prominent verticals to Beette, giving them the opportunity to expand even further in Brazil and Latin America.

“Pragmatic Play has a truly impressive portfolio of exciting and engaging games, with Latin America as a key market. We’re excited for new players to experience their titles and can’t wait to see what they think.”

The representative of Beette said: “Pragmatic Play has some of the biggest and best games out there, with a portfolio of acclaimed, easily recognised titles that we can’t wait to bring to Beette.

“It’s a brand that has made impressive strides in Latin America already, so we’re ecstatic to be partnering with Pragmatic Play and contributing to that success. We’re confident this will be a successful partnership.”

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