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Deakin University launches new study on female gambling and the influence of pop culture on betting

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Deakin University launches new study on female gambling

THE RISE of reality television betting, female-targeted pokie machines and Instagram influencers will form part of new study on women’s changing attitudes towards gambling.

 

The research, undertaken by Deakin University, will analyse if the saturation of advertising is making gambling more socially acceptable for young women.

Associate Professor Samantha Thomas, from Deakin’s School of Health and Social Development, said gambling companies were increasingly targeting women with a range of tailored marketing strategies.

During Melbourne Cup week, online bookmakers were using female celebrities and influencers to promote products in their social media posts.

It also includes the promotion of entertainment options and women’s groups from clubs and hotels, and a range of female-centred entertainment options from the casino,” Associate Prof.  Thomas said.

The manufacturers of poker machines are using branding that is much more friendly and appealing to younger women as well, including the development of Britney Spears, Ellen and Big Bang Theory themed machines.

And bookmakers are even offering gambling markets on events that are popular with young women, such as The Bachelor.

Associate Prof Thomas said women’s traditional preference for luck-based, rather than skill-based, gambling is changing.

Until recently online bookmakers typically gave women a decorative role in advertising, but they are now starting to feature women as the protagonist.

The new Crownbet ad specifically features a woman — Australian actress and model Nicky Whelan — repeatedly using the tagline: ‘If I were a betting man’. The ad portrays a sense of female empowerment and confidence through wagering,” she said.

The new study will access if the saturation of advertising is making gambling more socially acceptable for young women, and why their attitudes towards some forms of gambling, such as sports betting, are changing.

While there has been a significant amount of research on young men and gambling, there is almost no research on the gambling behaviours of young women in Australia,” Associate Prof Thomas said.

We want to properly understand this behaviour so we can develop strategies to help reduce and prevent gambling harm among young women.

Researchers are looking to speak with young women aged 18-34 who have gambled on the pokies, horses, sports, or at the casino in the past year.

To find out more about the study, email gambling.research@deakin.edu.au.

 

Source

The post Deakin University launches new study on female gambling and the influence of pop culture on betting appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming Portal

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Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

I agree to have my personal information transfered to MailChimp ( more information )

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Continue Reading

iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

Published

on

EveryMatrix-10-years-at-ICE Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming News…

The post Join EveryMatrix in Celebrating 10 years of iGaming at ICE appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Merger proposed between MGM, Caesars real estate investment trusts

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Merger proposed between MGM, Caesars real estate investment trusts

MGM Growth Properties, the real estate investment trust controlled by MGM Resorts International, has offered to purchase the REIT that covers a large chunk of the properties operated by Caesars Entertainment

 

In a letter released Tuesday morning, MGM Resorts Chairman Jim Murren, who is also chairman of MGM Growth Properties, proposed the buyout in which the MGM REIT would pay $19.50 a share for all outstanding shares of VICI Properties Inc.

In a statement, MGM Growth properties said there were discussions between the REITs in December and last week.

We continue to believe that a combination of our two companies has a compelling strategic rationale and represents an extraordinary opportunity to create significant value for our respective shareholders,” according to the statement.

Under the proposal, MGM Growth Partners would acquire VICI through a stock transaction; however, MGM’s REIT would be willing to offer a portion of the purchase price in cash. VICI shareholders would end up owning 43 percent of the combined company.

According to the proposal, the combined REIT would have an enterprise value of approximately $22 billion. MGM Resorts’ ownership stake in the combined REIT would be reduced to 41 percent.

The two REITs own the land associated with some of the top casino resorts in the U.S., including Las Vegas and Atlantic City. MGM Resorts and Caesars Entertainment continue to operate the properties through a lease agreement, paying rent to the REITs.

VICI was formed as part of Caesars Entertainment’s bankruptcy reorganization. Caesars Palace, Harrah’s Las Vegas, and Caesars Atlantic City are among nearly 20 casino properties included in VICI.

The combination of VICI and MGP would create one of the largest triple net lease REITs, with an unmatched portfolio of high quality leisure, entertainment and hospitality assets,” MGM said in the statement.


Source: European Gaming Portal

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Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

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