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Dafabet extends agreement with Comtrade Gaming

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Dafabet, the Philippines-based betting company, has signed a new partnership deal with Comtrade Gaming, a Slovenia-based technology supplier to the gaming industry. As per the new agreement, Dafabet will continue to use Comtrade platform until 2022. The original deal between these two companies came into effect in 2014. There will be additional developments surrounding the deal, such as multi-channel player relationships, product diversifications and entry into new markets.

 “Extending our contract with Comtrade Gaming was an easy choice to make because they continuously substantiate their technical expertise by delivering products that meet our priorities and standards,” explains Dimitris Karatzas, CEO of Dafabet. “Having a platform that supports zero downtime upgrades and unparalleled levels of stability allows us to focus on our business strategy, while Comtrade Gaming looks after the technology that supports it.”

The latest iCore features were debuted at ICE 2018 and include advancements in 360° player view and life-cycle management strategies to better engage, acquire and reactivate all player segments. Adjustments to platform capabilities now allow configuration and scalability along any operator size, business preferences, requirements and regulatory conditions.

“We are delighted to have signed a significant extension with Dafabet,” says Steven Valentine, Comtrade Gaming’s Director of Interactive. “Our partnership is very successful and working with one of the largest operators in Asia gives us great experience in a market that faces new challenges on a daily basis. Comtrade Gaming’s flexible approach and commitment to client satisfaction is perfectly matched to meet the demands of Asia’s competitive igaming landscape.”

Comtrade Gaming is a leading independent software supplier to the gaming industry, delivering open gaming platforms and professional services to both the online and land-based gaming sectors. Comtrade Gaming’s strengths are in the development of enterprise software solutions that are based on industry standards. The company’s product portfolio includes online gaming platforms, server-based gaming systems, live casinos, and solutions which enable regulators to monitor and control gaming activities.

Source: CalvinAyre.com


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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