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Coral launches new ad campaign featuring Danny Mcbride

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The UK-based betting company Coral has unleashed a new TV ad campaign, which features Hollywood comedian Danny McBride playing the role of Sports Rodstein who claims being the world’s biggest sports fan. Coral has recently appointed advertising agency Alpha Century for its campaign, which created the new ad.

The first time the new 60-second was broadcasted was during second break of the Champions League final. It will make regular appearance throughout the summer during the World Cup in Russia across TV, print, social media, digital and point-of-sale.

The campaign supports savvy and intelligent bets and introduces Coral’s new strap line, “The smart money’s on Coral.”

The 60-second spot taps into the humour provided by Danny McBride’s character, and delivers an ad that creates memorability and instant impact.

Coral’s Marketing Director, Alexis Zamboglou says: “We wanted the campaign to create distinction from that of other brands. In the same vain as Super Bowl half-time ads, Coral is hoping to utilise the huge Champions League audience by creating an ad which speaks to the UK and taps into their emotion when they’re at their peak.

“Sports betting and gaming is fun and exciting and the aim was to capture this in the new ads. We think Sports Rodstein will resonate with sports fans. The character represents the hilarious comedy that Danny McBride is known for and delivers a memorable and impactful ad.”

Danny McBride added: “Ever since I heard we were sending Megan Markle over to sort out the Royal family, I’ve been looking for my excuse to get involved in UK culture. Coral was the perfect partner for me.”

Source: 5StarMedia

 


Source: European Gaming Media and Events

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DraftKings joins hands with Scarlet Pearl Casino Resort

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US-based DraftKings has signed an agreement with Scarlet Pearl Casino Resort in D’Iberville, Mississippi to officially open DraftKings at Scarlet Pearl Sportsbook. The new facility will start functioning on 16 November 2018. The sportsbook will transform Scarlet Pearl’s existing PRL Bar into a multi-screen betting and social destination for sports lovers.

“We’re thrilled to be working with Scarlet Pearl Casino Resort, whose leadership has a high bar for quality and a forward-thinking approach to sports betting; a perfect fit for DraftKings,” said Matt Kalish, Chief Revenue Officer and co-founder of DraftKings. “We’re excited to bring and offer an innovative sports betting experience to sports fans in one of the largest and most competitive gaming markets in the U.S.”

DraftKings at Scarlet Pearl Sportsbook will offer a superior customer experience that includes the opportunity to wager on dozens of sports. In addition, the sportsbook will soon offer live, in-game betting with three windows, giving sports fans a variety of ways to place their bets. Pending regulatory approval, the sportsbook will incorporate on-site kiosks and an on-premise mobile app.

 “We are excited to introduce DraftKings, a ‘New Way’ to game for our current and future guests,” Scarlet Pearl Casino Resort CEO LuAnn Pappas said. “Our collaboration with DraftKings is an opportunity for us to continue to set high standards on the Mississippi Gulf Coast and give our players a new home for sports betting.”

Directing the Scarlet Pearl Sportsbook team will be Nicholas “Nico” Sfanos, who previously ran sportsbooks for Station Casinos throughout Nevada.

 

Source: 5StarMedia


Source: European Gaming Media

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Aragon and Catalonia officials visit Zitro Games

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The high officials of Aragon and Catalonia have visited the facilities of Zitro Technological Campus in Barcelona. The visiting team was headed by the Interior Justice Director of the Government of Aragón, Ms. María Ángeles Júlvez León, and the Tax and Gambling Director of the Generalitat of Catalonia, Ms. Natalia Caba Alba. They were accompanied respectively by the Head of Authorisation and Sanctions Service Ms. Elena Pérez Aparicio and by the Gambling Deputy Director Mr. Amadeu Farré i Morel. The team examined the manufacturing process behind each product in detail.

Forming an exceptional entourage, and accompanied by Johnny Viveiros Ortiz, founder of Zitro, Manuela Jiménez, Vice President, Sebastián Salat, CEO, Marta Cuesta, Product Director, and Cristina García, Director of Institutional Relations, the authorities have visited the different departments which are located in the Zitro Technological Campus, where software development, video bingo and video slot game design and Zitro Interactive applications are carried out.

The campus, which is fully devoted to Research + Development + Innovation activities, also has state-of-the-art video and sound recording studios, as well as a plant that’s dedicated to the manufacture and quality control of Zitro and Bryke gaming machines.

Johnny Viveiros Ortiz said that “we are very grateful to the authorities for their interest in learning about our Technology Campus and we are very proud to show them our Factory of Ideas in detail, where Zitro’s great team turns them into unique experiences for players around the world, using the most advanced technology on the market.”


Source: European Gaming Media

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From Alpha to Omega, BetConstruct chooses SiGMA

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Staying on a track of the latest regulatory and technological developments, on November 28 to 30 BetConstruct representatives travel to the capital of Malta, to participate in professional networking event SiGMA 2018.

“Malta iGaming Summit started 5 years ago, just when we established our office on the island. Since then the event has grown tremendously, just like BetConstruct, and became one of the most significant exhibitions in our busy calendar of events. Given all that plus a number of our products licensed by Malta Gaming Authority, we simply could not miss the expo.” – said Kristina Hambardzumyan, Regional Director in Malta.

To the world’s igaming village BetConstruct takes its fully-fledged white label offerings for the regulated European market. The line-up of gaming products has RNG and Live Casinos, Skill Games and Poker that has been recently added to our set of licensed products by MGA. As for betting solutions we have Sportsbook, Fantasy Sports and Virtual Sports. FeedConstruct will showcase the company’s data feed products with 4 in 1 solutions and Friendship Platform, a live video stock for federations and sporting video providers.

Alongside our standard package, the gaming products of well-known Malta-licensed casino providers are also available through our platform due to the recently granted approval from the Malta Gaming Authority.

BOOK A MEETING

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centers around the globe.
BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).
All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.


Source: European Gaming Media

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