Relax Gaming, the iGaming aggregator and supplier of unique content has obtained its vendor transactional waiver with the New Jersey Division of Gaming Enforcement under its US brand name RLX Gaming.

As a result, the supplier has made its highly anticipated debut in the States and on US ground with BetMGM.

The supplier’s announcement marks a significant milestone as the first state in its strategic US expansion roadmap. This debut in New Jersey is further enhanced by a formidable partnership with BetMGM, a leading iGaming and sports betting operator.

This landmark deal sees RLX Gaming’s first-class in-house content made available to BetMGM customers, with The Great Pigsby and Epic Joker, amongst the first top performers to go live.

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After achieving remarkable success with its debut in Ontario, Canada, a region where the supplier aims to broaden its presence, the launch of RLX Gaming in New Jersey signifies the brand’s ongoing strides in realising ambitious growth plans throughout North America.

BetMGM’s award-winning online casino is home to over 1,500 games and one of the largest state-by-state exclusive jackpot networks.

Simon Hammon, CEO at Relax Gaming and therefore RLX Gaming, said: “Launching in New Jersey is a landmark moment for our company. We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”

Alexia Smilovic Ronde, Chief Regulatory Officer, added: “This debut in New Jersey and acquisition of our transactional waiver is a milestone for Relax/RLX Gaming and just the beginning of our endeavours in the next level of US regulated markets.

“This regulatory achievement reflects our commitment to meeting stringent US licensing requirements and provide best in class service on all fronts to local operators. Our team looks forward to contributing to the vibrant and evolving landscape of online gaming in the United States.”

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Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said: “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market. We are honoured to be first the operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The American Gaming Association (AGA) board of directors elected Michael Rumbolz, Executive Chair of the Board of Everi Holdings Inc., as the association’s new chairman. He will succeed Hard Rock International Chairman and Seminole Gaming CEO Jim Allen, who has served as AGA chairman since January 2022. Rumbolz begins his two-year term in January 2024.

“I am grateful for the opportunity to help shape gaming’s future as the AGA’s next chair,” said Rumbolz. “From stopping illegal gambling to evolving responsible gambling, the AGA is tackling transformational issues and I am eager to build on the progress made during Jim’s tenure.”

Working from a busboy to the c-suite, Rumbolz’s career spans all levels and aspects of the gaming industry with experience encompassing gaming equipment manufacturing and distribution; hotel and casino operations; casino fintech; digital gaming; and gaming legislation and regulation. Rumbolz previously served as President and CEO of Everi, Member and Chairman of the Nevada Gaming Control Board, and Chief Deputy Attorney General of Nevada.

“It’s an honor to welcome Mike—an industry legend in his own right—as the next AGA chairman,” said AGA President and CEO Bill Miller. “Mike’s career as an operator, manufacturer and regulator is unparalleled and will be vital to driving meaningful progress on industry priorities.”

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During Allen’s tenure as chairman, the AGA supported the industry’s record-setting COVID recovery while working to evolve the industry’s approach to responsible gaming and launching a new effort to stop illegal gambling.

“Jim’s knowledge, insight and guidance have helped the AGA advance our mission and maximize our impact for the industry. He’s been a trusted advisor to me, and I am thankful for his partnership over the last two years,” Miller continued.

“Our industry and this association have never been stronger. I am immensely proud of our success over the last two years accelerating gaming’s recovery while defining and advancing new priorities,” said Allen. “The AGA is well-positioned under Mike and Bill’s leadership.”