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ComeOn Group has appointed former Addison Global founder Juergen Reutter as its new CEO. Reutter will succeed former CEO Lahcene Merzoug, who announced his departure from the company in October in favor of pursuing other ventures.

Mr. Reutter is a branch veteran and business leader with over 20 years of experience in digital commerce, business transformation and product development. Mr. Reutter’s previous work experience includes Managing Director for sms.at mobile services (now DOCOMO Digital), CEO of bookmaker William Hill Online and CEO of Moplay’s Addison Global.

ComeOn Group Chairman Itai Frieberger has welcomed Mr. Reutter’s move into the company. “Juergen is bringing over 20 years of digital experience and a wealth of industry expertise to the organisation,” Frieberger stated.