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Clive Hawkswood, former CEO of the Remote Gambling Association (RGA), joins beBettor as a Non-Executive Director. Clive joins at a time where Affordability Checks have been outlined as an expectation of UKGC licensees, particularly during the Covid-19 crisis, and beBettor’s customer Affordability Checks continue to assist operators automate their social responsibility obligations. Clive also brings his vast experience of bringing operators together to beBettor’s Single Customer View offering, which beBettor sees as an exciting consumer protection development for the year ahead.

beBettor’s flagship product is an Affordability Check for gambling operators, offering an automated and scalable solution for considering customer affordability. beBettor Affordability Checks provide additional data to assist operators to tailor customer interaction to the individual and protect customers from gambling related harms associated with spending beyond their means. The beBettor Affordability Check also identifies those most at risk, such as those on the bankruptcy or insolvency registers, to safeguard those who need it most.

As a founding board member of the National Online Self Exclusion Scheme Limited, the operator of GAMSTOP, Clive also brings his experience of facilitating operator collaboration to beBettor’s Single Customer View platform. beBettor was invited to attend the UKGC’s Single Customer View Challenge in February this year, and continues to develop it’s offering to assist operators in sharing data for enhanced consumer protection.

Harry Cott, beBettor CEO, commented: “We are delighted to officially announce Clive joining beBettor’s board of directors. We see his experience as the previous CEO of the RGA as invaluable, understanding the concerns of the industry whilst delivering on consumer protection initiatives such as GAMSTOP. His knowledge and guidance will be key to us fulfilling our ambitions in helping shape the future of sustainable gambling.”

Clive Hawkswood, Non-Executive Director, commented: “beBettor’s innovative approach to affordability has provided a new, scalable solution that allows operators to understand more about their entire customer base. Whilst their vision for the Single Customer View shows an exciting future for the industry that will ultimately benefit and protect the player in ways that were not previously possible.”