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After sealing a  $11m (€8.9m) deal for New Jersey igaming affiliate, BonusSeeker.com., Catena Media, a performance marketing company consummated another acquisition. The initial purchase price of $6.5m comprises $1m to be paid with newly issued shares at prevailing market rate in Catena Media, an igaming marketing company, with the rest in cash. Moreover,  there is an expected earn-out of $5.5m based on revenue performance over a period of two years.

BonusSeeker, provides users with reviews of all the legal casino operators in New Jersey, and currently generate sales of about $450,000 per quarter. Catena recently bought Dreamworx Online, Squawka and Baybets.

Henrik Persson Ekdahl, the acting Chief Executive of Catena Media said: “Through the acquisition of these assets we confirm our position as the number one player in igaming lead generation in the US.” “This is completely in line with our growth strategy and is a big step in furthering our lead to our European and American competitors. Furthermore, it is a strong signal to the industry that we are picking up pace in the US market.”

It is anticipated that Per Hellberg, formerly of Nordic Gaming Group, will take over as Catena’s new Chief Executive in autumn.

 


Source: European Gaming Media and Events