Latest News
Casino Guru Awards presents The Most Ethical Approach to Marketing category
Casino Guru Awards’ 2nd edition is coming back on the core promise to provide one of the most equitable and fairest formats for industry stakeholders to distinguish their companies across numerous categories focused on responsibility and customer care. Since the first event, Casino Guru Awards has been actively thinking how to best capture the myriad efforts put into making the industry a better, safer, and more transparent place for consumers and businesses.
This has led the team to introduce The Most Ethical Approach to Marketing, nominations for which are now open. Companies applying in this category will have the opportunity to demonstrate that they apply robust standards to their advertising practices in making their gambling messages heard.
This category aims to recognize iGaming companies that showcase a strong commitment to responsible marketing practices. Our judges will be evaluating the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging. Apart from Casino Guru’s own judges, all applicants will be evaluated by an external panel of industry experts with vast experience in marketing, including:
- Shane Stafford, Interim Head of Channel Marketing at Three Ireland
- Martin Calvert, Marketing Director at ICS-digital
- Dmitry Belianin, Chief Commercial Officer at Parimatch
- James Bennett, Group Communications at EveryMatrix
The jury will weigh in on the strategies and tactics used by all nominees to promote their products and services. Applicants will be expected to clearly and unambiguously demonstrate how their marketing materials promote their brands while also accurately representing the risks associated with gambling and offering truthful and transparent information that is not ambiguous.
Casino Guru Awards Project Lead Daniela Kianicová, who is also one of the judges for the category, said: “The introduction of The Most Ethical Approach to Marketing category is a continuation of our ongoing commitment to making sure that we create a format that is ground-breaking and addresses the most urgent aspects of our industry, and shine light on the true torchbearers that have unflinching attitude towards doing the right thing.
We are looking forward to seeing robust examples of marketing ethics that put the consumer front and center and provide accurate, truthful, factual, and unambiguous information. An experienced panel of marketers will be weighing in to help shortlist, evaluate, and ultimately pick a winner in this important category.”
Nominations for Casino Guru Awards opened on May 15, 2023, and will be going through October 31, 2023. Shortlisted companies will be revealed on December 1, 2023, when the voting for Voice of the People category will begin as well. The official event will take place in February 2024.
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
Expanse Studios is proud to announce its strategic partnership with Geek Spins, a leading platform dedicated to providing comprehensive and reliable information about online gambling. This collaboration marks a significant milestone in Expanse Studios’ commitment to enhancing the gaming experience for players worldwide. By joining forces with this renowned media platform, Expanse Studios aims to revolutionize the way players engage with online casinos and slot machines, offering unparalleled access to the latest and most reliable gaming content.
About Geek Spins
Geek Spins was founded in 2018 by a passionate group of enthusiasts with a singular goal: to provide players with accurate and up-to-date information about online gambling. Since its inception, Geek Spins has expanded its team significantly and has become a trusted source for players seeking the best gaming experiences. With over 500 reviews of top online casinos, 1500 slot machines, 2000 bonuses, and content from over 100 providers and payment systems, Geek Spins continues to set the standard for excellence in the online gambling industry.
Expanse Studios’ Vision
At Expanse Studios, we believe in pushing the boundaries of innovation to deliver exceptional gaming experiences to players worldwide. Our collaboration with Geek Spins aligns with our vision of providing players with access to the latest and most reliable gaming content. By leveraging their extensive database and expertise, we aim to empower players to make informed decisions about their online gambling activities and elevate the overall gaming experience.
Synergy and Added Value
The partnership between Expanse Studios and Geek Spins brings together two industry leaders with a shared commitment to excellence. By combining Expanse Studios’ cutting-edge technology and game development expertise with Geek Spins’ comprehensive database and industry knowledge, we are able to deliver unparalleled value to players. Together, we will work tirelessly to enhance the online gambling experience, providing players with access to the latest games, reviews, and bonuses.
Why It Matters
This collaboration is significant for both Expanse Studios and Geek Spins, as it represents a shared commitment to innovation and excellence in the online gambling industry. By joining forces, we have the opportunity to reach a wider audience of players and provide them with the best possible gaming experiences. This partnership also underscores our dedication to transparency, reliability, and player satisfaction, ensuring that players have access to the information they need to make informed decisions about their online gambling activities.
Damjan Stamenkovic, CEO of Expanse Studios, commented on the collaboration, saying, “We are thrilled to partner with Geek Spins to enhance the online gambling experience for players worldwide. This collaboration represents a significant step forward for both companies and underscores our commitment to delivering exceptional gaming content to our players.”
The post Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins appeared first on European Gaming Industry News.
GoldenRace, global provider of award-winning Virtual Sports and betting solutions, has recently obtained a certification for its highly acclaimed Virtual Sports and Games in the Dutch market.
GoldenRace successfully navigated the stringent regulatory landscape of the Netherlands, and now will be providing its impressive betting products into the Online Dutch market, which will be an important advancement in our operational expansion.
The Netherlands betting scene is on the cusp of a substantial growth phase and with GoldenRace’s latest certification, we introduce to the Dutch market a range of highly popular games tailored to desktop and mobile, in both scheduled and on-demand modes.
Among the offer, players will enjoy our most-played Virtual Football line-up – including Football Single, Leagues, World Cup and Euro Champions-, adrenaline-pumping 3×3 Basketball and MMA and top-notch races as Horse Racing, Greyhound Racing and Grand Prix Indianapolis 60. Last but not least, our Number Games, such as Spin2Win. All ready to captivate Dutch players.
The post GoldenRace is now certified in the Netherlands appeared first on European Gaming Industry News.
BetConstruct to Display Its Products and Services at Sigma Americas
Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins
GoldenRace is now certified in the Netherlands
Betby Forges Strategic Partnership With Latam Powerhouse Cactus Gaming
Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch
Wazdan coronates energy efficiency in Hot Slot™: 777 Crown Extremely Light
BetRivers Announced as Title Sponsor for NASCAR Xfinity Series Dash 4 Cash Race at Dover Motor Speedway
Wizard Games brings back unique pay-as-you-see mechanics in Digipays
Nolimit City Delivers Retro Chaos with BRICK SNAKE 2000
Setting Sail in Montenegro, Hacksaw Gaming and Admiral Bet Celebrate Another Milestone Together
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry6 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
