The Hero Caribbean Premier League (CPL) has entered into a partnership with the fan engagement platform Socios.com.

Hero CPL is one of the world’s most popular T20 cricket tournaments with over 500 million viewers tuning in to the tournament in 2021. This partnership will allow their millions of fans to enjoy new and exciting opportunities to engage with the organization.

Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with their global fanbases.

“The fans of Hero CPL are central to our success and our future, and we are really excited at the prospect of giving them even more opportunities to be involved in the tournament. We are very excited to be the first cricket league to partner with Socios.com and we are very much looking forward to start working together,” Pete Russell, CEO of Hero CPL, said.

“We are very proud to welcome the CPL to our growing roster of global sport brands. The CPL is a young and innovative competition that is very much aligned with our emphasis on tech-led innovation and fully understands the huge potential global fan engagement offers,” Alexandre Dreyfus, CEO of Chiliz and Socios.com, said.