LSU Athletics and Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.
This landmark alliance with a Power Five athletics department, facilitated by LSU’s third-party multi-media rights holder, Playfly Sports, focuses on unique alumni and fan engagement opportunities while expanding responsible sports gaming and education.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics. We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that,” Chris Holdren, Co-President of Caesars Digital, said.
Caesars Sportsbook will receive a multitude of marketing and sponsorship assets from LSU Athletics. Assets include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, as well as additional signage at the Pete Maravich Assembly Center, Alex Box Stadium, and an exclusive presence on the LSU Sports Mobile App.
Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with the company’s industry-leading loyalty program, Caesars Rewards.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that. We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality,” LSU Athletics Director Scott Woodward said.
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will benefit students pursuing majors in sports administration, commerce, and leadership, paving the way for future Tigers in the industry.
“As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources. Given the interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together,” Michael Schreiber, Founder and CEO of Playfly Sports, said.