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Global market research company YouGov and gaming business media outlet Business of Esports have announced a new partnership, making YouGov the Business of Esports’ exclusive research and data analytics partner.

With the partnership, YouGov will become an official sponsor of the weekly Business of Esports livestream and provide proprietary esports and gaming industry insights to be included in the show. Also, YouGov will sponsor the Business of Esports Minute – a weekly video that highlights the most important news and business insights from the gaming industry.

“At the Business of Esports, we know that good data and deep insights are essential in an emerging market in order to make the right decisions and this is why I am delighted that we are partnering with YouGov to provide new ways to bring value to our audience. YouGov has clearly demonstrated that they have a deep understanding of gaming and esports. I believe that YouGov is the clear research and intelligence partner of choice for any business wanting to get into or leverage this incredible new world,” Paul “The Profit” Dawalibi, CEO of the Business of Esports, said.

“We are excited to partner with the Business of Esports to showcase the wide range of solutions and vast insights YouGov provides. Our investment in research for the Esports & Gaming sector combines the best of what YouGov can do to meet growing demand for trustworthy and contextualized insights on gamers and esports’ audience worldwide. The Business of Esports is an incredible partner to help us spread the word!” Ben Paro, Sales Director of YouGov, said.

“Business of Esports is my first stop for news stories that matter and insightful commentary from true experts in the industry. This partnership is a natural fit for YouGov and Business of Esports to support smart decisions and winning strategies in the business arena,” Ben Paro added.