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AGCO

Bragg Granted Ontario Gaming-Related Supplier License

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Authorization presents significant opportunities in emerging Canadian market

Bragg Gaming Group, today announced that it is among the very first iGaming suppliers to have been granted a license by the AGCO, the regulatory agency responsible for the oversight of the modern open and regulated iGaming and sports betting market in Ontario.

The license will allow Bragg to supply local iGaming and sports betting operators with its player account management (PAM) platform, iGaming content and managed services when the market opens on April 4.

Having already taken steps to ensure the regulatory compliance of its technology and content, the Company is now able to partner with iGaming operators to introduce Bragg’s suite of titles from its in-house studios, as well as exclusive content from third-party content partners, to local players in the Canadian province when the market opens.

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The implementation of Ontario’s new online regime will allow private operators to enter the market for the first time. Ontario is the first province in Canada, where local lotteries traditionally have held a monopoly of the country’s gaming sector, to introduce such a licensing system.

The combined iCasino and Online Sports Betting market in Canada is estimated at over US $2 billion in 2022 according to H2 Gambling Capital, with Ontario widely expected to become one of the largest iGaming markets in North America.

Chris Looney, Chief Commercial Officer at Bragg, said:  “This license is another milestone achievement for Bragg. Hot on the heels of our recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.

“Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase our leading content and platform technology. Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, and U.S. and international-based operators with both land-based and online backgrounds.”

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AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Over 86% of Ontario’s online gamblers play on regulated sites: Study

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Two years into Ontario’s open, regulated internet gaming (igaming) market, a new study commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario has found that the vast majority of people participating in igaming in the province are doing so on regulated sites. This represents a significant change from the estimated 70 per cent of online gambling that occurred on unregulated sites before the Government of Ontario established a safer, competitive, and regulated open market for Ontarians in April 2022.

According to an Ipsos study conducted in February 2024, 86.4% of Ontarians who gambled online over the preceding three months gambled on regulated sites. This represents an increase from the 85.3% of igaming participants who reported playing on regulated sites on a similar study conducted in 2023.

In 2022, the Government of Ontario worked with the AGCO and iGaming Ontario to launch an open igaming market that allows eligible private gaming operators, registered with the AGCO and under contract with iGO, to participate in Ontario’s legal gaming market. There are currently 47 registered operators offering 77 regulated sites to Ontarians.

However, despite this significant choice, the study found that a notable portion of Ontario’s igaming participants continue to wager on unregulated sites. The study found that 20.1% of those who had gambled online over the prior three months wagered on a combination of regulated and unregulated sites, while 13.6% did all their betting on unregulated sites. Participants named over 350 unregulated websites they have used, which highlights how many illicit betting options can be accessed by Ontarians and the importance of continued efforts to shift players to Ontario’s safer and legal gaming options.

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“Since its launch in April 2022, Ontario’s igaming model has been recognized internationally for championing work to displace the unregulated online gaming market,” said Attorney General Doug Downey. “This made-in-Ontario, regulated market will continue to inspire global innovation, while ensuring a safer landscape for players and businesses alike.” – Doug Downey, Attorney General of Ontario

“In Ontario, regulated sites are held to high standards of game integrity, data security and player protections, including having significant responsible gaming safeguards. While it’s encouraging to see most participants are choosing regulated gaming options, those who are not are unfortunately risking far more than their wagers.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

“iGaming Ontario joins our operators, government, and AGCO in celebrating our success in attracting Ontarians to the safer, regulated igaming market. We will continue to work in lockstep with the AGCO to enable Ontarians to play with confidence.” – Martha Otton, Executive Director, iGaming Ontario

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Ellipse Entertainment Enters Geolocation Partnership with GeoLocs

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mkodo Limited (mkodo) is proud to announce that it has partnered with United Kingdom-based casino operator Ellipse Entertainment. Ellipse Entertainment has chosen mkodo’s advanced geolocation verification service, GeoLocs, to enhance its iGaming operations in Ontario, Canada.

Ellipse Entertainment has seamlessly integrated GeoLocs’ specialised iGaming geolocation platform into its High Flyer Casino brand. This integration will provide a safe, secure and fraud-free environment for its players across Ontario that meets and exceeds the Alcohol and Gaming Commission of Ontario’s (AGCO) regulations and requirements.

GeoLocs is a leading geolocation verification service, one of the largest in the Ontario region, specialising in North America’s regulated sports betting and iGaming markets. The platform was built specifically to support iGaming operators, ensuring they are operating in licenced jurisdictions and guaranteeing that they are providing responsible gaming to their customers.

Through this partnership, GeoLocs will bring its cutting-edge solution to Ellipse Entertainment’s High Flyer Casino brand, addressing unique challenges faced by iGaming operators through a swift and smooth integration process. Ellipse Entertainment will benefit from GeoLocs’ support in enhancing compliance strategies, optimising revenue opportunities and meeting regulatory standards. Additionally, users will experience a seamless journey, eliminating the need for additional downloads or companion apps.

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“We’re thrilled to collaborate with Ellipse Entertainment in Ontario introducing GeoLocs to enhance its iGaming operations,” the Managing Director for mkodo, Stuart Godfree, said. “Our partnership supports Ellipse Entertainment’s High Flyer Casino brand, ensuring a secure and seamless geolocation verification experience for players across Ontario.”

“GeoLocs has been the ideal solution for our geolocation verification needs in Ontario,” the Director for Ellipse Entertainment, Andy McDowall, said. “The platform’s advanced technology and expertise, tailored for iGaming operators, align perfectly with our commitment to responsible gaming. Teaming up with mkodo and its GeoLocs service allows Ellipse Entertainment to provide High Flyer Casino players with a compliant and enjoyable online gaming experience.”

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