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Booongo significantly scales up PlayFortuna relationship with direct integration

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Booongo, the global online slots developer, has significantly enhanced its partnership with PlayFortuna by delivering its complete promotional engagement tools via a direct integration.

As part of a new deal, PlayFortuna will now benefit from Booongo’s collection of gamification products that are proven to drive player engagement and retention, including tournaments and prize drops, as well as the supplier’s soon to be launched enhanced jackpots solution.

The deepened relationship between the two companies will elevate the gameplay for PlayFortuna players, who already have access to Booongo’s top performing titles, including its latest release Aztec Pyramid Megaways and other premium games.

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This latest partnership marks another statement of intent from Booongo to bring a more immersive gaming experience, with the provider’s slate of player engagement solutions gaining acclaim across the industry.

In recent months, the supplier has upgraded its UI/UX layout, and upgraded its promotional user interface, with updated in-game pop ups and notifications ensuring players have a smooth experience.

Sebastian Damian, Commercial Director at Booongo, said: “We’re extremely proud of the marketing tools portfolio we have assembled together at Booongo and delighted to be taking it live with PlayFortuna via a direct integration.

“The direct integration allows us to bring our comprehensive player engagement solution to PlayFortuna customers, while also allowing us to enjoy a much closer relationship with the operator, allowing us both to reap the benefits.”

 

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Australia

Crown Reinstated at Sydney Casino

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The NSW Independent Casino Commission has found Crown Sydney suitable to retain its casino licence after nearly three years of intensive remediation.

Chief Commissioner, Philip Crawford, said Crown has come a long way and must now demonstrate its long-term commitment to maintaining suitability.

“The NICC is confident the Crown we deemed suitable today has a strong model to keep operating into the future,” Mr Crawford said.

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The NICC’s suitability assessment established that Crown Sydney has fundamentally reformed its business and is operating the casino within the objects of the Act, the requirements of the suitability deed, and in compliance with its regulatory obligations.

In addition to proving it can run the casino lawfully, Crown has remediated its business in other meaningful ways such as building a culture of transparency and accountability across its integrated resort.

“Hard work and transformation aside, the NICC has not forgotten the level of misconduct exposed in 2021 when Crown was found unsuitable,” said Mr Crawford.

“Crown Sydney has ongoing work to reach steady state and it must continue to lift standards and maintain its cultural transformation.

“There is and will always be room for improvement, but Crown is a changed business that is looking toward the future.

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“Likewise, the NICC is a changed regulator with enhanced powers, a singular focus on casinos, and a mandate to address the risks of harm.

“This decision is a positive outcome for Crown Sydney, its staff, and the community – who can be sure the NICC will use all of its powers to keep the casino in check.”

In addition to the implementation of hundreds of new internal controls, the Bergin-based reforms have been reflected in a new licence and new regulatory agreement between Crown Sydney, the NSW Government and the NICC.

These agreements include updated settings, such as the removal of fetters to the NICC’s powers, as well as previous compensation trigger clauses that are no longer part of the casino legislation.

Mr Crawford said: “Crown cannot disregard the responsibility and privilege that comes with holding a casino licence. Crown Sydney’s ability to provide a destination hospitality and entertainment venue underpinned by the restricted gaming facility is contingent on its steadfast commitment to continuing suitability, accountability and compliance.”

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The post Crown Reinstated at Sydney Casino appeared first on European Gaming Industry News.

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Playtech Expands LeoVegas Partnership to the Netherlands

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Playtech has revealed the extension of its partnership with LeoVegas in the Netherlands, marking a significant development in their collaboration.

LeoVegas will now provide Dutch players with access to a diverse selection of Playtech’s acclaimed Casino Slots and Live Casino games. This expansion follows successful integrations in various regions, including the UK, Spain, Sweden, Denmark, Ontario, Italy and globally on LeoVegas.com.

Remko de Boer, Netherlands Country Manager at LeoVegas Group, said: “We are excited to bring the Playtech catalogue to the Netherlands! We look forward to providing our Dutch customers with the greatest igaming experience through Playtech’s renowned Casino Slots and Live Casino games.”

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Diane Crookes, Senior Commercial Director at Playtech, said: “The partnership between LeoVegas Group and Playtech continues to grow stronger. Our partnership with LeoVegas has been a key part of our growth strategy, and we are delighted to continue this journey as we expand into markets and explore new opportunities.”

The post Playtech Expands LeoVegas Partnership to the Netherlands appeared first on European Gaming Industry News.

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Gambling in the USA

Nebraska’s First Permanent Casino to Open in May in Columbus

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Nebraska’s first full-fledged, newly built and state-sanctioned gambling casino is slated to open in Columbus next month, marking a milestone in the state’s rollout of casino gambling.

The Nebraska Racing and Gaming Commission last Friday approved a target opening date of May 13 for Harrah’s Columbus.

“This is a big deal,” commission Chairman Dennis Lee said.

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The state’s three other casinos are open, but in temporary facilities. According to construction schedules, all should be open by early next year.

“We’re definitely excited to open the first permanent casino in the state,” said Don Ostert, Harrah’s Columbus general manager.

The 17,000-square-foot casino floor will feature 400 slot machines and 11 live table games, including roulette and craps, Ostert said. It will feature a Brew Brothers restaurant and will offer Caesar’s sportsbook and racebook, Ostert said.

For racing fans, the complex will feature the state’s only 1-mile horse track, though racing isn’t scheduled to begin until August 16. By June, officials hope to have some horses out on the track to test the new surface.

Ostert said officials hope to draw customers from Norfolk and Grand Island, but also from Omaha and Lincoln.

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Columbus Mayor James Bulkley said that, from the city’s standpoint, “we are very excited to see it get started and become part of the community.”

The developers incorporated some Columbus history into the casino, he said.

“The location where it is used to be called Wishbones, and it was a venue for years for entertainment, and so people recognize that name, and they have kept that name for the sports bar,” he said.

He expects the casino will draw from Omaha. Although driving to Columbus from downtown Omaha might take close to an hour and a half, the drive from west Omaha is more like an hour, he said.

“I can hit Elkhorn in a short hour today, which is now western Omaha,” he said.

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In a few months, Omahans won’t have to leave town to visit a brand-new casino.

At Horsemen’s Park in Omaha, Warhorse Gaming officials are aiming to open their new casino in early August. It will open with 900 gaming positions, including table games and a Sweetwater Cafe.

The post Nebraska’s First Permanent Casino to Open in May in Columbus appeared first on European Gaming Industry News.

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