Reading Time: 2 minutes

 

Fourth US state license for player-centric affiliate in less than a year

Bonusfinder.com has been granted a license to operate in Colorado ahead of the state regulating sports betting next month – its fourth US affiliate license in less than a year.

Founded in 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.

The company’s new Colorado license marks its fourth approval in less than a year with existing state licenses in New Jersey, Pennsylvania and Indiana with each market showing rapid growth since launch.

The Centennial state of Colorado will become one of the most open markets in the US next month allowing over 30 casino operators to offer land-based and mobile sports betting to its six million residents.

BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.

Fintan Costello, Managing Director, Bonusfinder.com, said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.

“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”

Last month research carried out by BonusFinder.com monitoring the US market since the closure of major land-based gaming venues and cancellation of live sport uncovered a 100% rise in internet searches for ‘online casino’ across North America.

The research was carried out using Google Trends from February to the end of March this year and uncovered a sharp spike in players searching for ‘online casino’ following land-based venues switching off slot machines and sports events being rescheduled.

The tipping point came on 12th March when more US players searched for ‘online casino’ than ‘sports betting’ with numbers doubling in the following two weeks.

Since the repeal of PASPA in August 2018, 17 US states have regulated sports betting with only five, including Delaware, Michigan, Nevada, New Jersey and Pennsylvania opening up igaming.