BlueBet Holdings Ltd has announced that its wholly-owned subsidiary BlueBet Indiana LLC has signed an online market access agreement with Horseshoe Casino – Hammond, a 400,000 square-foot casino located in Hammond, Indiana owned by global casino giant Caesars Entertainment.

The market access agreement is BlueBet’s fourth in the US and will enable BlueBet to operate a new online sportsbook in Indiana under its ClutchBet B2C brand (pending regulatory approval and licensing). The agreement has an initial 10-year term.

BlueBet Chief Executive Officer, Bill Richmond, commented: “We are excited to announce our agreement with Horseshoe Hammond, part of the Caesars Entertainment stable, to secure market access in Indiana, one of the US’s major sporting markets.

“BlueBet now has market access in four U.S. states, which provides a strong platform to roll out our B2C brand, ClutchBet, and demonstrate the capability of our technology and team to run profitable sportsbooks in the US.

“There is no shortage of opportunities for further B2C expansion in the US, but our focus and capital are pointed firmly towards executing in our initial four states as we seek partners for our Sportsbook-as-a-Solution B2B offer.

“The size of the opportunity in the US continues to grow with Americans having bet $125 billion on sports in the four years since legalization. With many more states still to come online we could not be more convinced that our differentiated B2B offer is the best approach to access this opportunity in a disciplined and purposeful manner.

“We are well funded to execute our Capital Lite U.S. market entry strategy and remain highly confident in our ability to capture this huge market opportunity.”