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New deals mark starts of ambitious partnership plan with European football clubs

The betting brand BK8 have today announced partnerships with five clubs in La Liga Santander ahead of the new season.

BK8 will become the official Asian Betting Partner of Valencia CF, Athletic Club, Villarreal CF, RCD Mallorca and Elche CF for the course of the 2021-22 La Liga season.

Michael Gatt, MD for Europe at BK8, said: “These new deals are really exciting for BK8 and represent a huge marker for us as a brand in being able to begin to achieve some of our objectives in working closely with football related partnerships.

“We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.

“We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.

“This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”

The deals will see BK8 branding on the clubs digital and social media channels in Asian Market as well as activities with the players of all five clubs across the season, plus includes virtual perimeter advertising rights in the region.

Anil Murthy, Valencia CF president, said: “VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow.”

Fernando Roig, Villarreal CF president said: “We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent.”

Alfonso Diaz, RCD Mallorca CEO of Business said: “This is a really important agreement for us and it confirms our progress on a global strategy in which RCD Mallorca brand expands internationally”.

Joaquin Buitrago, Elche CF president: “ It is great news for us to sign this partnership with BK8. A company with proven influence in the Asian market and that allows us to strengthen our sponsorship structure and also to continue enhancing our image in the international market together with other La Liga clubs”.