Betway
Betway Expands its Footprint in US and Europe
SGHC Limited, the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, continued its new market expansion with the addition of a fifth live market in the US as well as a new license in Europe.
Super Group plans to bring its leading global online sports betting and gaming group to the U.S. public markets, listing on the New York Stock Exchange, via a previously announced business combination with Sports Entertainment Acquisition Corp, a special purpose acquisition company led by Eric Grubman and John Collins.
The Betway brand now has gone live in Iowa, joining Colorado, Indiana, New Jersey, and Pennsylvania. These five states are part of a group of up to eleven states where Digital Gaming Corporation (DGC) has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC (subject to customary regulatory approvals).
Additionally, in Europe, Betway has been granted a license in Poland where, once launched, the brand is expected to leverage the global appeal of existing partnerships including their Bundesliga deals in neighboring Germany.
“We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world,” Richard Hasson, President and COO of Super Group, said.
“Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the US, where the acquisition of DGC provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business,” Hasson added.
Genius Sports Limited has announced the launch of a new suite of interactive free-to-play (F2P) games, designed to meet the customer acquisition and loyalty challenges facing betting operators.
The new range taps into Genius Sports’ unrivalled track-record of building gamification strategies and solutions for some of the largest sports leagues, federations, betting operators, and brands globally.
Betting operators can now access a suite of games including both light-touch activations for daily retention and weekend predictor tools. Genius Sports also offers a fully bespoke service including gamification strategy design and custom game development, built off 15 years’ experience in providing these services to the largest leagues, federations, and teams in sport.
In addition, Genius Sports is integrating its proven advertising solutions for gaming brands, making it the only supplier that not only delivers premium free-to-play games but also helps betting operators drive players to and from the game into their sportsbook. All of this is supported by the advanced analytics and reporting utilized by Genius Sports’ advertising business, enabling betting operators to truly measure the impact of their paid media as well as the long-term impact of their gamification strategy.
With this new suite of games, Genius Sports now offers the highest quality and privacy compliant F2P solutions across the following categories:
- Tournament Games to activate a sportsbook brand such as Brackets, various Fantasy solutions, Tournament Predictors, and key event activations like Squares and Sweepstakes.
- Weekly and Matchday Games to acquire and convert players to bet such as Pick 6, Daily Fantasy, Under/Over Battle, Acca Pack Challenge, Beat the Grid, and many others.
- Daily Retention Games to deliver segmented daily player interaction such as Spin-To-Win, Prediction Bingo, Club Hunt, Goal Guesser, Market Scratch Card, and dozens more.
- Bespoke F2P Solutions leveraging decade of Genius Sports’ experience building fully custom gamification solutions and mechanics to meet a betting operator’s exact objectives and requirements.
Genius Sports has delivered free-to-play solutions for leading betting operators globally, including Betway, bet365, BetVictor, PointsBet, Caliente, TAB, and Superbet.
“From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle. We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions,” Josh Linforth, Chief Revenue Officer of Genius Sports, said.
Management Presents at Needham Growth Conference on January 16 at 8:45 AM ET
Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, today provided comments by management in advance of next week’s conference participation.
Neal Menashe, Chief Executive Officer stated, “We closed the year strong and reiterate our 2023 ex-US financial guidance of revenue of (EUR) 1.35 billion and operational EBITDA of at least (EUR) 240 million. For the year, we set annual records for both deposits and net gaming revenue and during the fourth quarter, we achieved a new record for unique monthly active customers, reflecting consistent customer engagement and our leading position in key markets. The growth in Africa continues and has resumed in Canada – this growth has more than offset the impact of regulatory changes in India. In the US, our net EBITDA investment for the year will be less than the (EUR) 70 million previously communicated. We are optimistic about another year of growth in 2024 and we plan to communicate our annual outlook when we announce our fourth quarter 2023 financial results in March.”
Participants may access a live webcast and replay of Super Group’s presentation during the 26th Annual Needham Growth Conference on the Super Group Investor Relations site https://investors.sghc.com/overview/default.aspx.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has continued to grow its presence in Ontario by taking its games live with leading operator and long-term partner Betway.
The supplier’s extensive portfolio of content, including classic hits such as Book of Ra Deluxe
, Sizzling Hot Deluxe and Lord of the Ocean, will be made available to Canadian players across the province.
A host of contemporary titles will also make their way online. These include Egyptian Underworld, Apollo God of the Sun 10 Win Ways and Book of Ra Deluxe 10 Win Ways, as the supplier continues to deliver popular games featuring first-class features and mechanics.
The integration of content took place through the iForium aggregation platform as Greentube continues to gain greater coverage across the region.
Ontario continues to be a key market for the company since it received its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. This followed multiple launches across Canada in the provinces of British Columbia, Manitoba and Quebec
Jordan Wall, Sales & Key Account Manager at Greentube, said: “Greentube has a fantastic long-standing partnership with Betway and together we have achieved fantastic things in established and emerging markets worldwide. We’re excited for our continued mutual growth across North America.”
Joachim Bjerg, Head of Marketing for Betway in Ontario, said: “It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario. Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”
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