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BetVictor introduces new marketing automation platform

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BetVictor introduces new marketing automation platformReading Time: 1 minute

BetVictor, the leading betting company, has launched Real-time Automated Marketing Platform (RAMP), its in-house developed automated platform that enhances the interaction with customers.

It is a first-of-its-kind tool in the market, which sends consumers personalised campaigns and promotions through email, SMS, push notification and other communication channels.

With its new marketing automation platform, BetVictor can analyse their customer trends and behaviour to create tailored campaigns and promotions suited to them via a single interface. As one of the most intuitive marketing tools in the industry, RAMP has the ability to create cross-channel campaigns in all languages and in a fully automated way within seconds.

According to new research by Bluecore, 40 per cent of customers who receive communications showcasing relevant products are more likely to read them.

Head of Retention at BetVictor, Leo Judkins commented: “Today, more than ever, customers receive dozens of emails, push notifications, and texts from companies attempting to sell products that aren’t always relevant to them. At BetVictor, by leveraging our own predictive modelling capabilities, we’re able to target our customers with eye-catching offers and campaigns that are of their interest.”

“Our innovative and intuitive marketing platform, RAMP, further enhances and simplifies two-way engagement between our teams and our customers, providing them with an enriched experience,” added Judkins.

BetVictor’s self-sufficient marketing platform powers all end-to-end communications for the business’ recently launched “The Million Pound Bet” promotion, sending real-time campaigns to customers as they move in the leader board.

 

Source: Yogonet.com


Source: European Gaming Media Latest News

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Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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Integration of EGT Global Jackpot with Winbet and Club King Marks Great SuccessReading Time: 1 minute

 

The EGT Global Jackpot’s integration with Winbet and Club King has achieved success through offering entertainment and winnings for both operators and players.

The operators’ success and players’ entertainment are always the core objectives of EGT sales, development and production teams. When innovation joins these approaches, EGT solutions are the reliable choices for winning businesses.

EGT supports the operators to make proposals to its customers they couldn’t refuse, with the integration of the EGT Global Jackpot into their gaming halls. Global Jackpot is developed to connect all slot machines and any type of roulette from all locations of operators across the country. Thus, the total bet generates the possibility of higher winnings compared to those offered by the local jackpots.

At Winbet, the Global Jackpot has been functional since March this year and has brought multiple winnings to the luckiest players. Recently, Club King has also integrated the Global Jackpot in favour of top entertainment and winnings for both operators and players.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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New York State Lottery Reports Record Revenues for the 2018 Fiscal YearReading Time: 1 minute

 

The New York Lottery has recorded $8.2 billion in sales for the state fiscal year that ended in March 31, 2019. That includes sales from Powerball, Jackpot, Mega Millions, Scratch Off, Quick Draw and other games, plus revenues generated by the state’s licensed video lottery locations.

The video lottery net win for the 2018-2019 fiscal year was $2.08 billion, third largest in the world behind two Italian lottery operators. The combined sales and net win earnings for the last fiscal year are a new record for the New York Lottery. The New York Lottery generated $3.47 billion in aid designated to support the state’s schools.

The lottery revenues are distributed to school districts according to the same formula used for state aid. A larger, poorer district will receive a higher percentage than a smaller, more affluent one. Lottery contributions account for 13% of all state aid to education for 2018-2019.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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Spillemyndigheden Introduces Whistleblower Scheme

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Spillemyndigheden Introduces Whistleblower SchemeReading Time: 1 minute

 

Spillemyndigheden, the Danish industry regulator, has launched a new whistleblower scheme for the employees of gambling operators who wish to report evidence of money laundering.

Spillemyndigheden has detailed that employees can report a company’s violation or potential violation of the anti-money laundering legislation to the regulator via a dedicated, anonymous contact form which will then trigger a legal investigation. All submissions will be encrypted to ensure that submissions are secure.

In April, Spillemyndigheden has blocked access to 25 gambling websites after petitioning the country’s telecommunications providers. Danish internet providers have now been obliged to block access to ten igaming sites, in addition to 15 skin betting websites.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spillemyndigheden Introduces Whistleblower Scheme

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