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BetVictor, a leading online gambling company, has announced a partnership with Global, the media & entertainment group, to relaunch one of the UK’s most popular gaming brands, Heart Bingo.

The new partnership with Global, which launches 23rd September, is the latest B2B deal for BetVictor in line with its overall business growth strategy, following on from the successful launches of Parimatch in the UK and BildBet in Germany last year.

BetVictor will be introducing a range of exciting new features, innovative bingo rooms and exclusive slots to ramp up the winning opportunities for customers of Heart Bingo, the gaming brand from the UK’s biggest commercial radio station. The relaunched Heart Bingo will include slot and instant-win games with market-leading software from Pragmatic Play.

Director of eGaming, Turlough Lally, commented: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand. Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises! We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”

Global’s Director of Enterprise, Joel Stern, said: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players. We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel good factor of Heart Bingo to even more people through our new partnership with BetVictor.”