Bettorlogic, the leading betting analytics software company, has helped build Mr Green’s new Sportsbook 2.0 using its analytical and modelling insight to provide an unmatched customer experience.
The innovative sportsbook product development was completed seamlessly through the Kambi API for a far more responsive integration. Mr Green’s customers will benefit from bespoke betting experiences tailored to individual choices under a ‘Bet Assist’ brand.
Users are to be presented with reasons to bet on Football, Tennis and other major sporting events. Whether before the match or in-play, bettors will be given numerous reasons to place bets, Mr Green’s Sportsbook now offers over 15,000 prompts on a weekly basis.
The Football Combi Spin feature, developed in conjunction with Bettorlogic, delivers an entertaining experience for players by allowing them to set their odds, choose to add, lock and spin to find their preferred selections that will generate a big priced return.
This same mechanic will be rolled out for varying gaming territories in order to deliver a localised offering to meet customer demands.
Future development in the coming months will enable Bettorlogic to focus on customer betting history to create a Mr Green content experience designed to provide higher engagement as well as assist the CRM and Marketing team.
Bettorlogic CEO Andrew Dagnall said: “Bettorlogic are very grateful that Mr Green shares our vision that bettors should be assisted in what is predominantly an experience to be enjoyed. We are seeing the benefits of investment in our own IT team in India as it enables us to be far more responsive and cost efficient to the needs and vision of Mr Green.”
CEO Jesper Kärrbrink added: “Our business strategy Mr Green 2.0 is comprised of five cornerstones –brand, user experience, product offering, geographic expansion and being the leader in Green Gaming. The launch of our new Sportsbook embraces all five of these cornerstones and particularly so from a Green Gaming aspect by helping the player make informed betting decisions based on the expert insight as provided by Bettorlogic. I think we are the first sportsbook really trying to help our customers bet smarter.”
Founded in 2004, Bettorlogic build databases across major sports in order to deliver content specifically for those who bet on sporting events. Using industry leading analytical and modelling skills enables the award-winning B2B firm to create software that generates compelling bet prompts as well as customer bet history analytics to create profiles and deliver content and experiences based on customer preference..
About Mr Green:
Mr Green Ltd is an online gaming company that offers online casino, sportsbook and live casino in twelve countries. Mr Green is an award-winning casino operator, named IGA Operator of the Year three consecutive years 2013, 2014, 2015 and Mobile Operator of the Year 2016. Mr Green Ltd is a fully owned subsidiary of the Swedish company Mr Green & Co AB, listed on Nasdaq Stockholm main market since…
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Pragmatic Play Grows in Paraguay and Brazil with Giro Win
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play to Have Significant Presence at SBC Summit Latinoamérica
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
Pragmatic Play Partners with Starkbet
Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.
Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.
The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.
Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”
Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”
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