Bettorlogic, the leading betting analytics software company, has helped build Mr Green’s new Sportsbook 2.0 using its analytical and modelling insight to provide an unmatched customer experience.
The innovative sportsbook product development was completed seamlessly through the Kambi API for a far more responsive integration. Mr Green’s customers will benefit from bespoke betting experiences tailored to individual choices under a ‘Bet Assist’ brand.
Users are to be presented with reasons to bet on Football, Tennis and other major sporting events. Whether before the match or in-play, bettors will be given numerous reasons to place bets, Mr Green’s Sportsbook now offers over 15,000 prompts on a weekly basis.
The Football Combi Spin feature, developed in conjunction with Bettorlogic, delivers an entertaining experience for players by allowing them to set their odds, choose to add, lock and spin to find their preferred selections that will generate a big priced return.
This same mechanic will be rolled out for varying gaming territories in order to deliver a localised offering to meet customer demands.
Future development in the coming months will enable Bettorlogic to focus on customer betting history to create a Mr Green content experience designed to provide higher engagement as well as assist the CRM and Marketing team.
Bettorlogic CEO Andrew Dagnall said: “Bettorlogic are very grateful that Mr Green shares our vision that bettors should be assisted in what is predominantly an experience to be enjoyed. We are seeing the benefits of investment in our own IT team in India as it enables us to be far more responsive and cost efficient to the needs and vision of Mr Green.”
CEO Jesper Kärrbrink added: “Our business strategy Mr Green 2.0 is comprised of five cornerstones –brand, user experience, product offering, geographic expansion and being the leader in Green Gaming. The launch of our new Sportsbook embraces all five of these cornerstones and particularly so from a Green Gaming aspect by helping the player make informed betting decisions based on the expert insight as provided by Bettorlogic. I think we are the first sportsbook really trying to help our customers bet smarter.”
Founded in 2004, Bettorlogic build databases across major sports in order to deliver content specifically for those who bet on sporting events. Using industry leading analytical and modelling skills enables the award-winning B2B firm to create software that generates compelling bet prompts as well as customer bet history analytics to create profiles and deliver content and experiences based on customer preference..
About Mr Green:
Mr Green Ltd is an online gaming company that offers online casino, sportsbook and live casino in twelve countries. Mr Green is an award-winning casino operator, named IGA Operator of the Year three consecutive years 2013, 2014, 2015 and Mobile Operator of the Year 2016. Mr Green Ltd is a fully owned subsidiary of the Swedish company Mr Green & Co AB, listed on Nasdaq Stockholm main market since…
The post Bettorlogic signs partnership with Mr Green to deliver its new customer-lead Sportsbook 2.0 appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Pragmatic Play Partners with Starkbet
Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.
Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.
The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.
Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”
Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”
Pragmatic Play Brings Localized Roulette Table to Brazilian Market
Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.
Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.
As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.
Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.
The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.
“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”
Pragmatic Play Expands in Brazil with Beette Partnership
Pragmatic Play, a leading content provider to the iGaming industry, is setting its sights on further expansion in Brazil after signing a multi-vertical deal with Beette.
More Brazilian players will now be able to discover the supplier’s esteemed portfolio of slots, including award-winning classics such as Gates of Olympus and Sugar Rush alongside recent hits such as Zeus vs Hades – Gods of War.
In addition, Pragmatic Play will bring its live casino vertical live with the operator, including games such as PowerUP Roulette and Sweet Bonanza CandyLand alongside further twists on the classics.
Beette’s customers will also have access to the provider’s Virtual Sports offerings, featuring cutting-edge 3D renderings of horse racing, football, motorsport, and more.
The deal sees Pragmatic Play further bolster its position as Latin America’s leading supplier, with an impressive number of recent partnerships throughout the region as well as several LatAm awards to its name.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “We’re thrilled that Pragmatic Play is bringing its three most prominent verticals to Beette, giving them the opportunity to expand even further in Brazil and Latin America.
“Pragmatic Play has a truly impressive portfolio of exciting and engaging games, with Latin America as a key market. We’re excited for new players to experience their titles and can’t wait to see what they think.”
The representative of Beette said: “Pragmatic Play has some of the biggest and best games out there, with a portfolio of acclaimed, easily recognised titles that we can’t wait to bring to Beette.
“It’s a brand that has made impressive strides in Latin America already, so we’re ecstatic to be partnering with Pragmatic Play and contributing to that success. We’re confident this will be a successful partnership.”
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