Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.
The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.
Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.
Michal Kopec, head of M&A at Better Collective explained: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk. We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.”
Better Collective also moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal. Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.
Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.
“Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” added Kopec.
“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.”
About Better Collective
Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities
Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.
In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective’s portfolio includes more than 1,000 websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.