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Betsafe has become the new main sponsor of Superior Challenge.

Superior Challenge is the largest MMA tournament in the Nordics and the Betsafe logo will, among other things, cover a large part of the fighting ring, as well as open up other collaboration opportunities on social media.

The Nordic countries have recently increased their co-operation within marketing and sponsorships, and this is yet another great example. Just recently, the Nordics signed the exclusive global agreement with the Swedish e-sports company, GODSENT.

“We are very happy that Betsafe, with its long tradition of investing in extraordinary content and sponsorship, has taken this step in MMA. To do this across markets is of course something extra, and for Betsafe with its more global-approach, this is a great match in the growing MMA-scene,” Kim Ekelund, Head of Marketing Nordics at Betsson Group, said.