Betfred and Racing Post join forces to offer key football content on latest Betfred appReading Time: 2 minutes

Tuesday 27th February, 2018 (London, UK) – Betfred have become the first high street bookmaker to partner with Racing Post to provide mobile customers with an innovative new digital football content package that is now live on the latest Betfred mobile and tablet apps.

The latest Betfred app – available to download from the App Store and Google Play – offers customers a vast array of football markets alongside the Racing Post football data content package which includes match verdicts, keys stats for a variety of markets and latest team form for 28 worldwide leagues and competitions.

A brand new predicted team line-up view is available up to three days before the game and offers integrated goalscorer markets, giving customers a seamless betting experience directly from the line-up page.

The independent pre-match betting-focused analysis and tips are all handwritten by Racing Post’s team of football experts and are designed to engage punters, offering access to key information without having to leave the app.

Lewis McMillan, Head of Digital Sportsbook at Betfred said: “We’re delighted to have launched Racing Post’s industry leading football data package on our mobile product. Delivering the best possible betting experience to our customer base is absolutely vital, and the data-rich football content now being delivered directly to their fingertips is a huge step in the right direction.”

Eugene Delaney, B2B Director at Racing Post said: “We’re really excited to partner with a brand like Betfred to launch a product that gives punters access to vital stats and verdicts to help them make an informed football bet. With access to our expert content, combined with a slick betting journey, Betfred really have created a product that really engages the football betting audience.”   

Daily news and betting publisher Racing Post offers high-quality, digital content solutions for horseracing, greyhounds and football across web, mobile, tablet and retail to bookmakers and media partners via its Racing Post B2B arm.




Racing Post B2B

Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. More than just a data provider – raw data is enhanced with the best and most recognisable content authored by the biggest names in sports betting.

Racing Post B2B offers an unrivalled worldwide content portfolio for bookmakers and media associations. Acknowledged throughout the racing, sport and gaming industries, the Racing Post creates bespoke products suited to your audience that will enable your company to maximise profitability by offering unique data, editorial or multi-media solutions.

Racing Post B2B services are currently consumed in over 25 countries in multiple languages and continually growing.

Source: European Gaming Media and Events