BetCity Becomes the Russian Betting Partner of AS MonacoReading Time: 2 minutes


Russian betting company BetCity has become the official exclusive Russian betting partner of AS Monaco football club for the following two seasons.

BetCity is a Russian betting company whose live sports betting platform offers the possibility to bet live on a huge variety of sports. In 2018, AS Monaco entered China with the adapted website and official accounts on 4 different platforms.

AS Monaco attracts the attention of international partners and is currently supported by Yabo Sport in the Asian region, luxury Italian brand Phillip Plein, while BetCity will become the first official regional partner in Russia, one of key markets for the club.

“We are very happy to bring the Club closer to our Russian fans through our partnership with BetCity, famous sponsor of CSKA Moscow. Russia is a key market for us, and we are convinced that this collaboration will contribute to the development and consolidation of our relationship with Russian sports lovers. AS Monaco and BetCity will take a step forward to achieve common ambitions and join forces in the digital area to provide interesting and exclusive contents for the fans. We will also bring the opportunity for BetCity clients to discover and enjoy VIP experiences on Stade Louis-II here in Monaco. It’s an exciting new adventure,” Juli Ferré Nadal, Commercial and Marketing Director of AS Monaco said.

“I hope this is the start of a lasting collaboration between AS Monaco and the sports betting company BetCity, where we aim to join our forces to add to the development and promotion of football in both countries. We are very honored to partner with AS Monaco, such a well-renowned European football club and see the interest they expressed in working with us. BetCity has long been involved in the development of Russian football in close collaboration with the popular football club PFC CSKA Moscow. The new partnership will allow us to reach the new level in today’s world football. We are convinced that AS Monaco will help us effectively accomplish the most ambitious projects and marketing-related targets,” Sergey Samsonenko, President of BetCity said.

Source: European Gaming Media
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