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Betbright, the digital entertainment and online sports betting company has signed up the world’s leading supplier and provider of sports betting data services, Betradar in order to provide it with selective trading on an array of sports.

In view of this, Betbright has linked up with Betradar’s Managed Trading Services (MTS) division.The deal continues Betbright’s strategy of competing with major operators by offering a service built around its own proprietary platform.

Betbright Chief Executive and Founder Marcus Brennan said: “We have worked closely with Sportradar through data provision and their reputation in the industry speaks volumes. But we saw an opportunity through MTS that would enable us to increase our offering and trade on selected sports where Sportradar’s expertise was proven.”

“This enables Betbright to free up resource and focus on areas where we are particularly strong.  Selective trading through MTS we feel will become a more integral part of our strategy going forward and certainly as we expand into new territories with our first foreign markets planned for 2019.”

MTS Managing Director Personeni said: “The partnership with Betbright has enabled MTS to develop its offering further. Each operator has individual requirements as they seek a tailor-made solution specific to the needs of their business and ultimately the end user. With Betbright, we have a partner that has a long-term vision for growth, combined with the energy to embrace change and new technology.”

Source: European Gaming Media and Events