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BOXXER has announced a new partnership with bet365, who will become the Official Betting Partner of BOXXER and Sky Sports Boxing.

As part of the partnership, bet365 will become BOXXER’s official odds partner and be integrated across BOXXER’s social and digital content to deepen fans’ understanding of the events and fighters.

bet365’s odds will be promoted on BOXXER’s platforms in the build-up to each fight night, with in-play optimisations exclusive to BOXXER. Live streams of BOXXER’s shows will also be available on bet365’s platforms in select international territories, to further enhance the customer experience globally.

“We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events,” Ben Shalom, founder and CEO of BOXXER, said.

“We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry. We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with BOXXER,” a bet365 spokesperson said.