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Belgium ministers approve gambling advertising curbs



Belgium ministers approve gambling advertising curbs

Belgium’s Minister for Justice Koen Geens has been given the nod by the Council of Ministers to craft a system of curbs on the way gambling services are advertised on local broadcast media. Minister Geens first announced that he was working on such a bill on the matter back in June.

Belgium’s legalized gambling market was first established in 1999. The Betting and Gaming Act, the country’s gambling law, was adopted that year to allow the provision of different forms of games of chance within the country’s borders. Minister Geens, who is member of the Christian Democratic and Flemish (CD&V) party, said earlier this year that certain changes need to be introduced to the Act, ones that would limit significantly sports betting operators in advertising their services on broadcast media in a manner that could potentially encourage minors and other vulnerable people into gambling.

Here it is important to note that it was namely the CD&V party that proposed earlier this year that the minimum age for online gambling is raised to 21 from 18 for all forms of gambling. Currently, Belgian citizens aged 18 can bet on sports and purchase National Lottery tickets, but cannot play at online casinos. The minimum gambling age for online casinos is 21.


What Will Belgium’s Gambling Advertising Curbs Include?

As reported by local news outlets, Minister Geens’ bill is planned to include several important clarifications and requirements as to how gambling services should be advertised on broadcast media.

First and foremost, no gambling ads will be allowed to appear on Belgian television before an 8 pm watershed. The 8 pm watershed will not be valid in cases of sports events. However, gambling ads will not be allowed during actual sports events. They should only be broadcast shortly before and shortly after the events.

Gambling advertising content will not be allowed to appear on sports equipment and kits as part of Minister Geens’ crackdown on gambling ads.

Advertising content should not be broadcast less than 15 minutes before and after programs that are particularly aimed at children.

In addition, operators will be required to add messages for responsible gambling to their advertisements. At present, operators are encouraged to add such messages and warnings to their ads, but are not obliged to do so. Minister Greene intends to make the practice mandatory.

The Minister’s proposals came before the Council of Ministers as a preliminary draft of a bill that would aim to restrict excessive gambling advertising in a bid to protect vulnerable people from falling victim to gambling addiction and problem gambling behavior. Minister Geens said that people should not be encouraged or misled into spending more money on gambling than they could afford.…

The post Belgium ministers approve gambling advertising curbs appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Source: EEGaming.

Henry Berger

Pragmatic Play Partners with Starkbet





Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.

Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.

The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.

Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”

Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”

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Brazilian market

Pragmatic Play Brings Localized Roulette Table to Brazilian Market





Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.

Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.

As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.

Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.

The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.

“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”

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Pragmatic Play Expands in Brazil with Beette Partnership





Pragmatic Play, a leading content provider to the iGaming industry, is setting its sights on further expansion in Brazil after signing a multi-vertical deal with Beette.

More Brazilian players will now be able to discover the supplier’s esteemed portfolio of slots, including award-winning classics such as Gates of Olympus and Sugar Rush alongside recent hits such as Zeus vs Hades – Gods of War.

In addition, Pragmatic Play will bring its live casino vertical live with the operator, including games such as PowerUP Roulette and Sweet Bonanza CandyLand alongside further twists on the classics.

Beette’s customers will also have access to the provider’s Virtual Sports offerings, featuring cutting-edge 3D renderings of horse racing, football, motorsport, and more.

The deal sees Pragmatic Play further bolster its position as Latin America’s leading supplier, with an impressive number of recent partnerships throughout the region as well as several LatAm awards to its name.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “We’re thrilled that Pragmatic Play is bringing its three most prominent verticals to Beette, giving them the opportunity to expand even further in Brazil and Latin America.

“Pragmatic Play has a truly impressive portfolio of exciting and engaging games, with Latin America as a key market. We’re excited for new players to experience their titles and can’t wait to see what they think.”

The representative of Beette said: “Pragmatic Play has some of the biggest and best games out there, with a portfolio of acclaimed, easily recognised titles that we can’t wait to bring to Beette.

“It’s a brand that has made impressive strides in Latin America already, so we’re ecstatic to be partnering with Pragmatic Play and contributing to that success. We’re confident this will be a successful partnership.”

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