Basketball Hall Of Famer Allen Iverson Becomes Brand Ambassador Of BallbetReading Time: 2 minutes


Ballbet, a leading sports broker in Asia that offers an extensive range of products and games for fans, announced announced that it has partnered with basketball legend and Hall of Famer Allen Iverson to become a brand ambassador. One of the greatest basketball players with a distinctive style of play and a rich legacy, Iverson embodies similar values as Ballbet and stood out as an obvious choice for the brand.

As part of the new relationship, Iverson will work together with Ballbet in several key markets in Asia to help promote its games and products to sports fans. He will also appear in a variety of marketing promotions to promote the relationship with Ballbet to sports fans throughout the region. With Ballbet increasing its focus on the Chinese market, Iverson’s reigning popularity in the country will be a great asset for the partnership.

“I’m excited to partner with Ballbet and help introduce their gaming products to more sports fans in Asia,” said Iverson. “Over the course of my career, I was able to experience the intense passions fans have for sports, and Ballbet’s products give fans more ways to get invested in the games and teams they follow.”

“Throughout his career, Allen Iverson has been a disruptor on-and-off the court, which is a perfect match for how we differentiate ourselves in the Asian gaming market,” said King Ng, CEO of Ballbet. “We have a strong commitment to providing the best experience for our users and we look forward to working together with Allen to demonstrate how Ballbet can be ‘The Answer’ to all players’ punting needs.”

Founded only in December 2018, Ballbet is already a force to be reckoned with in the gaming industry. With a belief in providing the best experiences for users, Ballbet continually differentiates itself from competitors by using innovative technology on its platform.

In addition to the relationship with Iverson, Ballbet has a partnership with Bundesliga football club VfL Wolfsburg.

The partnership between Ballbet and Iverson was facilitated by global sports marketing agency Lagardère Sports.

Source: European Gaming Media
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