Bally’s Corporation has become an Authorized Sports Betting Operator of the National Basketball Association (NBA).
The deal represents Bally’s second sports betting partnership with a professional sports league, following its previously announced official sports betting partnership with the National Hockey League.
This partnership will provide Bally’s with access to official league data, as well as rights to use official NBA marks and logos across the Company’s expanding portfolio of online sports betting products.
“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues. Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services,” George Papanier, President and CEO of Bally’s Corporation, said.