Low6 announced the launch of a new B2B white-label gamification platform and first strategic partnerships earlier this month

New branding represents the growth of the company’s trajectory over the past 12 months from a trusted partner of sports leagues and clubs to an exciting white-label acquisition platform for the B2B sports betting industry

Low6 unveiled its new brand identity, logo, and tagline today. The company has undergone a complete brand refresh to reflect its current position and offering to the market and this new branding represents the growth of the company over the past 12 months. The new brand refresh centers around the gamification of the Low6 logo and slogan “Make Your Play”.

Originally providing unrivaled free-to-play formats to power sports leagues like PGA TOUR and UFC, NFL teams such as Cincinnati Bengals and Jacksonville Jaguars, and the Detroit Pistons from NBA, the company recently announced its expansion to provide a B2B gamification platform which will serve as a white-label proposition to deliver the same data collection and acquisition opportunities to sports betting operators and media businesses.

“Low6’s gaming technology has caught the attention of sports teams, leagues, and industry operators over the past couple of years as we’ve grown our partnership portfolio, picked up numerous industry awards, and launched a B2B white-label gamification platform,” said CEO Jamie Mitchell. “As we’ve extended our gamification possibilities we think the way Low6 presents itself to the world should better reflect this and we’re delighted now to reveal the new logo and show how our technology provides the #1 acquisition play for the betting and gaming industry”.