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AvatarUX poised for successful 2021 after inking multiple distribution deals

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Cutting-edge game developer set to release five new games featuring hit PopWins mechanic

Innovative games design studio AvatarUX is poised to enjoy a commercially significant year, kickstarted by the signing of two Asian distribution agreements.

By partnering with Hub88 and Azure Tech, the games provider will significantly expand its reach across numerous markets, giving more players than ever before access to its suite of immersive slots, headlined by the hugely successful title CherryPop.

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2021 will also see the studio release five new titles with new features, all incorporating the hugely popular PopWins can expand the rows of a slot from four to seven, increasing the ways to win from 243 to 33,614.

This year also marks the first time that AvatarUX will make available the possibility to license its proprietary technology, allowing other studios to purchase the right to use its PopWins mechanic.

A partner studio of Yggdrasil’s YG Masters program, the provider continues their partnership with Yggdrasil and prides itself on taking things to the next level by means of its immersive gameplay and cutting-edge designed games.

Marcus Honney, Managing Director at AvatarUX, said: “2020 saw several highlights for us with the launches of our successful PopWins, and our biggest ever win when we released BountyPop, with one lucky player winning SEK1.7m.

“It has given us a fantastic foundation to build on as we look to reach new heights and we have already started 2021 with two great distribution agreements that will see us expand our reach towards Asian operators. It is a thrilling time for AvatarUX with a significant amount of work in the pipeline and we are very excited for the year ahead.”

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Vladimir Negine, Director at Hub88.io, said:We are always on the search for innovative and original casino content and AvatarUX absolutely delivers on that front. We expect these titles to resonate particularly well with players at Hub88’s operators across Asia as both the design and unique game mechanics are extremely well suited to the region. We see AvatarUX as an important partner for Hub88 going forward.

Cora Chen at Azure Tech added: “We are delighted to have partnered with AvatarUX whose innovative game mechanics and Asian-inspired games stick out and we can’t wait to showcase more of their games to the Yggdrasil fans and other players in Asia. This deal with AvatarUX extends our wide-ranging pipeline for the year.”

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7777 gaming signs a strategic iLottery content deal with Scientific Games

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7777 gaming, a leading provider of digital gaming solutions, has announced a significant strategic partnership with Scientific Games a global leader in retail and digital lottery games, technology, analytics and services, to deliver digital lottery games through the SG Content Hub Partner Program.

The SG Content Hub Partner Program is a unique platform and game content partnership program featuring an expanding, highly curated selection of iLottery games from best-in-class, game studios worldwide in a variety of play styles appealing to all player types in multiple languages, as well as access to select licensed properties from the largest licensed brands portfolio in the lottery industry. Scientific Games currently serves 150 lotteries in 50 countries.

 

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed enthusiasm about the partnership: “Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry.”

 

Steve Hickson, VP of Digital Games at Scientific Games commented: “We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

The SG Content Hub Partner Program offers a one-stop solution for accessing multiple iLottery game studios, seamlessly integrating with a lottery’s existing gaming systems and iLottery technology. It streamlines operations, simplifies tech integrations, and enhances data analytics to drive game development and iLottery portfolio management.

7777 gaming is renowned for its ability to deliver high-quality iLottery games tailored to the unique requirements of different lotteries. The company ensures that its game content meets stringent government regulations and operators’ expectations for customization. With custom-made lottery concepts, 7777 gaming guarantees enhanced player satisfaction and fosters a deeper sense of connection and loyalty to the brand.

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The post 7777 gaming signs a strategic iLottery content deal with Scientific Games appeared first on European Gaming Industry News.

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DraftKings

Lori Kalani to Join Draftkings as First Chief Responsible Gaming Officer

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DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.

“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.

Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.

“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.

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Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.

Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.

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Bryan deLugo

Sacramento Kings and Red Hawk Resort + Casino to Unveil Themed $1 Slots

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The Sacramento Kings and Red Hawk Resort + Casino announced they will be unveiling new Kings-branded slot machines as a part of their multi-year partnership. These unique Kings Win Triple Double $1 Slot Machines will have a maximum bet limit of $2 and payline wins will range from $2 to a top prize of $5,000. To celebrate, Red Hawk Resort + Casino will be giving away Kings swag throughout the month of April to random fans partaking in the slot machines.

“The Kings and Red Hawk Resort + Casino are committed to providing the best fan and guest experience. Through this partnership, we are focused on creating unforgettable memories and unparalleled gaming engagements,” said Sacramento Kings President of Business Operations John Rinehart.

“We wanted to expand on our partnership with the Kings by bringing the excitement of the NBA to Red Hawk in a unique and engaging way. The slots incorporate various elements of the Kings brand and identity and creates a one-of-a-kind experience that will appeal to both basketball fans and casino visitors,” said Red Hawk Resort + Casino President and CEO Bryan deLugo.

These slot machines mark the latest activation of the Sacramento Kings and Red Hawk Resort + Casino partnership which also includes The Club by Red Hawk Casino, an upscale and exclusive venue nestled within Golden 1 Center. The partnership also offers engaging experiences for Kings fans, such as access to casino activities, family getaways, and other enticing rewards all season long.

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