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Aller Media Denmark is all set to launch its igaming brand during the second quarter. The company has selected Aspire Global, a Europe-based provider of igaming solutions, as its full-service provider.

Aspire Global has inked a deal on platform-services with Aller Media Denmark, a company within Aller Group, the leading publisher of magazines and newspapers in the Nordic region.

The igaming brand will target the Danish market, becoming one of the first media companies in the Nordic to add an igaming offering to their business.

 “The agreement with Aller Media Denmark is in line with our strategy to focus on regulated markets by providing large media companies with the opportunity to launch an igaming brand of their own. Media companies in regulated markets possess the opportunity to generate new income streams, leveraging their established brands and Aller Media A/S has a unique position in the Danish media market. We look forward to the launch”, says company CEO Tsachi Maimon.

Aller Media A/S is a leading publisher of magazines and weekly’s in Denmark with a strong online presence. The agreement with Aller Media Denmark is in line with Aspire Global’s long-term strategy to focus on partnerships with large media companies in regulated markets.

Recently Aspire Global entered Portugal through a similar partnership with Cofina Media. Aspire Global has been operating under a Danish gaming license for six years.

Source: European Gaming Media and Events