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ASA the UK watchdog slammed four online operators for affiliate advertorial

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ASA UK's watchdog spanks four online operators for affiliate advertorial

Four betting firms have had their ‘socially irresponsible’ adverts banned by watchdogs.

The UK-facing online gambling affiliate industry is facing a fresh assault after the local advertising watchdog upheld complaints against four operators’ affiliate-created promotional content.

Today, the Advertising Standards Authority (ASA) upheld complaints against marketing content created by an affiliate working for 888 Holdings, Ladbrokes, Sky Betting & Gaming and Casumo.

These operators were slammed for the same piece of advertorial, which appeared on 24hournews.co and casinohacks.co between March and June 2017.

The advertorial, which the complainants felt “had the appearance of an editorial article,” detailed the travails of a man named ‘William’ who was £130k in debt due to his wife’s cancer-related medical bills.

Lo and behold, while taking a break in the hospital lobby to update friends and family about his wife’s condition, an admittedly depressed ‘William’ stumbled across ads for various gambling websites on his mobile, but almost ignored the sites until he noticed their various promotional offers, which he felt were “too hard to pass up.”

Naturally, William went on to win “over 30 times his annual salary in a single spin” and “his debt and financial worries came to an abrupt end.” William went on to buy back the house he’d been forced to sell, pay off the medical bills and take his wife on a pricey honeymoon.

At the bottom of this rags-to-riches story was a ‘comments’ section in which ‘readers’ discussed similar gambling triumphs, alongside banner ads promoting the gambling operator in question.

The complainants took issue with the notion that the ads were pitching gambling as providing an escape from depression and as the solution to one’s financial problems. The ASA itself wasn’t sure the adverts were sufficiently identified as such and made clear their commercial intent.

Each operator responded to the complaints in pretty much the same way, claiming that the ads were created by the affiliate without the operators’ knowledge and had been removed once the operator found out. Furthermore, the operators terminated their agreements with the affiliate due to the ads having contravened the terms of their deal, and warnings had been issued to other affiliates not to make the same mistakes.

The ASA’s blanket response was that, while the advert had been produced by a third party, it was the operators’ products being promoted and their websites to which punters were being directed. As the beneficiaries of the advert, the ASA deemed the operators to be responsible for the “socially irresponsible” content.

The ASA also found that the small text in the banner indicating the story’s “advertorial” nature was insufficient to alert customers that what they were reading was fiction, especially since the body copy referred to “our own Daily News reporter” and was written in an editorial style that belied the copy’s commercial intent.

The ASA ordered each operator to ensure that the ad in question didn’t resurface and to ensure that future ads – regardless of who creates them – are “clearly identifiable as marketing communications” and are “prepared in a socially responsible way.”

Following the ASA’s publication of its verdicts, the red-faced operators have issued statements disavowing the affiliate’s attempt at ‘fake news’ while musing about getting a lot pickier regarding the affiliate company they keep.

The ASA’s verdicts arrived shortly after The Guardian ran a series of articles detailing shady affiliate behavior, which may or may not have contributed to Sky Betting & Gaming’s decision last week to scrap its UK-facing Affiliate Hub portal.

SB&G CEO Richard Flint is scheduled to appear on a social responsibility panel at next week’s Betting on Sports Conference, during which a discussion of the future of affiliates – assuming they have one in the UK market – will likely generate some intense debate.…

The post ASA the UK watchdog slammed four online operators for affiliate advertorial appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming Portal

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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EveryMatrix-10-years-at-ICE Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming News…

The post Join EveryMatrix in Celebrating 10 years of iGaming at ICE appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Merger proposed between MGM, Caesars real estate investment trusts

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Merger proposed between MGM, Caesars real estate investment trusts

MGM Growth Properties, the real estate investment trust controlled by MGM Resorts International, has offered to purchase the REIT that covers a large chunk of the properties operated by Caesars Entertainment

 

In a letter released Tuesday morning, MGM Resorts Chairman Jim Murren, who is also chairman of MGM Growth Properties, proposed the buyout in which the MGM REIT would pay $19.50 a share for all outstanding shares of VICI Properties Inc.

In a statement, MGM Growth properties said there were discussions between the REITs in December and last week.

We continue to believe that a combination of our two companies has a compelling strategic rationale and represents an extraordinary opportunity to create significant value for our respective shareholders,” according to the statement.

Under the proposal, MGM Growth Partners would acquire VICI through a stock transaction; however, MGM’s REIT would be willing to offer a portion of the purchase price in cash. VICI shareholders would end up owning 43 percent of the combined company.

According to the proposal, the combined REIT would have an enterprise value of approximately $22 billion. MGM Resorts’ ownership stake in the combined REIT would be reduced to 41 percent.

The two REITs own the land associated with some of the top casino resorts in the U.S., including Las Vegas and Atlantic City. MGM Resorts and Caesars Entertainment continue to operate the properties through a lease agreement, paying rent to the REITs.

VICI was formed as part of Caesars Entertainment’s bankruptcy reorganization. Caesars Palace, Harrah’s Las Vegas, and Caesars Atlantic City are among nearly 20 casino properties included in VICI.

The combination of VICI and MGP would create one of the largest triple net lease REITs, with an unmatched portfolio of high quality leisure, entertainment and hospitality assets,” MGM said in the statement.


Source: European Gaming Portal

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