Four betting firms have had their ‘socially irresponsible’ adverts banned by watchdogs.
The UK-facing online gambling affiliate industry is facing a fresh assault after the local advertising watchdog upheld complaints against four operators’ affiliate-created promotional content.
Today, the Advertising Standards Authority (ASA) upheld complaints against marketing content created by an affiliate working for 888 Holdings, Ladbrokes, Sky Betting & Gaming and Casumo.
These operators were slammed for the same piece of advertorial, which appeared on 24hournews.co and casinohacks.co between March and June 2017.
The advertorial, which the complainants felt “had the appearance of an editorial article,” detailed the travails of a man named ‘William’ who was £130k in debt due to his wife’s cancer-related medical bills.
Lo and behold, while taking a break in the hospital lobby to update friends and family about his wife’s condition, an admittedly depressed ‘William’ stumbled across ads for various gambling websites on his mobile, but almost ignored the sites until he noticed their various promotional offers, which he felt were “too hard to pass up.”
Naturally, William went on to win “over 30 times his annual salary in a single spin” and “his debt and financial worries came to an abrupt end.” William went on to buy back the house he’d been forced to sell, pay off the medical bills and take his wife on a pricey honeymoon.
At the bottom of this rags-to-riches story was a ‘comments’ section in which ‘readers’ discussed similar gambling triumphs, alongside banner ads promoting the gambling operator in question.
The complainants took issue with the notion that the ads were pitching gambling as providing an escape from depression and as the solution to one’s financial problems. The ASA itself wasn’t sure the adverts were sufficiently identified as such and made clear their commercial intent.
Each operator responded to the complaints in pretty much the same way, claiming that the ads were created by the affiliate without the operators’ knowledge and had been removed once the operator found out. Furthermore, the operators terminated their agreements with the affiliate due to the ads having contravened the terms of their deal, and warnings had been issued to other affiliates not to make the same mistakes.
The ASA’s blanket response was that, while the advert had been produced by a third party, it was the operators’ products being promoted and their websites to which punters were being directed. As the beneficiaries of the advert, the ASA deemed the operators to be responsible for the “socially irresponsible” content.
The ASA also found that the small text in the banner indicating the story’s “advertorial” nature was insufficient to alert customers that what they were reading was fiction, especially since the body copy referred to “our own Daily News reporter” and was written in an editorial style that belied the copy’s commercial intent.
The ASA ordered each operator to ensure that the ad in question didn’t resurface and to ensure that future ads – regardless of who creates them – are “clearly identifiable as marketing communications” and are “prepared in a socially responsible way.”
Following the ASA’s publication of its verdicts, the red-faced operators have issued statements disavowing the affiliate’s attempt at ‘fake news’ while musing about getting a lot pickier regarding the affiliate company they keep.
The ASA’s verdicts arrived shortly after The Guardian ran a series of articles detailing shady affiliate behavior, which may or may not have contributed to Sky Betting & Gaming’s decision last week to scrap its UK-facing Affiliate Hub portal.
SB&G CEO Richard Flint is scheduled to appear on a social responsibility panel at next week’s Betting on Sports Conference, during which a discussion of the future of affiliates – assuming they have one in the UK market – will likely generate some intense debate.…
The post ASA the UK watchdog slammed four online operators for affiliate advertorial appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
CT Interactive Signs Deal with Torrero Platform
CT Interactive has signed a key deal with Torrero Platform N.V and Тorrero Ltd, prominent players in the iGaming industry.
“We are so proud to partner with Torrero. Torrero Platform is a leading player in the iGaming industry, offering a comprehensive suite of solutions designed to empower operators and enhance player engagement. Through this partnership, we will increase our presence in Europe, Brazil, Mexico and Asia,” Lachezar Petrov, CEO at CT Interactive, said.
With a focus on delivering exceptional gaming experiences, CT Interactive continues to push boundaries in the iGaming space through its commitment to quality, creativity, and player-centric offerings.
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “The collaboration between CT Interactive and Torrero Platform is underpinned by a shared commitment to delivering excellence in the iGaming space. By combining our resources, knowledge, and networks, both companies stand to benefit from the partnership.”
Aleksei Tolstov, Head of Business Development at Torrero, said: “The agreement entails that CT Interactive will be launched on various platforms, including betmaster.com, betmaster.ie, casinoin.ie, bongo.io, and betmaster.com.mx. These games will be accessible in markets spanning from Mexico to Estonia. Torrero.com offers customized casino and sportsbook solutions globally, providing game aggregation services and enhancing multiple brands to deliver top-notch experiences.”
Pragmatic Play Grows in Paraguay and Brazil with Giro Win
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play to Have Significant Presence at SBC Summit Latinoamérica
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
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