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ASA: new standards protecting children from irresponsible gambling ads

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The Advertising Standards Authority has published new standards to protect children and young people from irresponsible gambling ads.

This follows a review of the evidence on advertising’s impact on under-18s and rulings by the Advertising Standards Authority. The last review was carried out in 2014.

The evidence suggests that exposure to gambling ads that comply with the UK’s Advertising Codes is, of itself, unlikely to harm under-18s.  Targeted restrictions are still required, however, to address the potential risks associated with irresponsible advertising. While the advertising rules don’t need to change, we have introduced new standards to strengthen how they apply in practice.

 

 

The new standards:

  • prohibit online ads for gambling products being targeted at groups of individuals who are likely to be under 18 based on data about their online interests and browsing behaviour;
  • extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture; and
  • prohibit the use in gambling ads of sportspersons, celebrities or other characters who are or appear to be under 25; and
  • adds to existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)

In particular, the standards provide examples of scenarios to help advertisers understand what they need to do to target ads away from under-18s. For example:

Social media – gambling operators must use all the tools available to them on a social network platform to prevent targeting their ads at under-18s. This includes both ad targeting facilities provided directly by the platform based, on their platform users’ interests and browsing behaviour, and tools that restrict under-18s’ access to marketers’ own social media content.

Parts of websites for under-18s – gambling operators should take particular care to avoid placing their ads on parts of websites of particular appeal to under-18s. For example, a football club’s website might have a strongly adult audience in general, but it would be inappropriate to place gambling ads in pages dedicated to younger supporters.

Social and online gaming – gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. Such games should not be used to promote real-money gambling products. Where social and online games feature marketing communications for gambling games, they should not be directed at under-18s.

Influencers – gambling operators should take particular care when identifying influencers to promote their products or brands. They should take into account the influencer’s likely appeal and obtain audience data (for instance, the age-breakdown of a follower or subscriber-base) to ensure that under-18s are not likely to comprise more than 25% of the audience.

Affiliates – responsibility lies with gambling operators to ensure that affiliates or other third parties acting on their behalf to publish or disseminate ads that comply with the advertising rules.

The new standards will come into force on 1 April 2019.

Director of the Committees of Advertising Practice, Shahriar Coupal, said:

“Playing at the margins of regulatory compliance is a gamble at the best of times, but for gambling advertisers it’s particularly ill-advised, especially when the welfare of children is at stake. Our new standards respond to the latest evidence and lessons from ASA rulings, and require that greater care is taken in the placement and content of gambling ads to ensure they are not inadvertently targeted at under 18s.”

The new regulatory statement should be read in conjunction with:

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA: new standards protecting children from irresponsible gambling ads

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50 flavors of Endorphina at London event in 2019

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When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 50 flavors of Endorphina at London event in 2019

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50 flavors of Endorphina at London event in 2019

Published

on

Reading Time: 2 minutes

 

When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 50 flavors of Endorphina at London event in 2019

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Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video SlotReading Time: 2 minutes

 

iGaming software provider pits zombie hunters against the undead in this action-packed offering

 

Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has released Zombies Gone Wild, an original online video slot inspired by pop culture’s deep-rooted fascination with the living dead. Engaging characters, an atmospheric soundtrack and an array of exciting gameplay features, will have players of all experience players feeling like they are part of humanity’s last stand for survival.

Pariplay’s Zombies Gone Wild features 50 lines that pay both ways for even bigger rewards as well as a collection of wilds, free spins and jackpots. Ratcheting up the adrenaline pumping action are the expanding Mega Wilds, which occur when one of the game’s three heroic zombie hunters are exposed to radiation and become Wild zombies. During the ensuing free spins, the hunter expands to increase the chances of winning.

The game also features three jackpots, each of which corresponds to one of the three zombie hunters. Players can contribute to the value of these respective jackpots with a winning line that includes a Wild zombie hunter symbol. The jackpot values are tracked with separate progress bars, which when full award multipliers of x25, x75 or x200 of the bet amount, respectively.

Other game highlights include the free spins feature, which awards up to 20 spins and can be retriggered up to three times with the initial number of spins awarded. Offered in over 20 languages, Zombies Gone Wild appeals to a broad audience with its thrilling combination of vile zombie hordes and formidable heroes, that latter of which wield a skateboard, katana and chainsaw as their respective weapons of choice.

Zombies Gone Wild also benefits players with an attractive 95.88% return-to-player (RTP) rate, while its development in HTML5 supports gameplay across mobile phones, desktops and other devices. The game also features a mobile portrait mode, allowing players to easily switch to one-handed gameplay.

Certified by gambling regulators in the UK, Isle of Man and Malta, the slot is the latest addition to Pariplay’s growing portfolio of over 100 online casino games. Alongside its original and branded slot titles, the company also provides a selection of online scratch cards, bingo games and instant win titles.

Richard Mintz, Commercial and Marketing Director at Pariplay, said: “When designing Zombies Gone Wild, we knew it was important to give players a game that not only looked great but was also true to the spirit of a genre that holds such an important place in modern pop culture. That combined with our commitment to maximum entertainment, engagement and unique gameplay features, ensures that players of all experience levels will be eager to return to a world packed with rewards and adventure.”

For more information about the Zombies Gone Wild slot launch, contact Pariplay.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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