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MARE BALTICUM Gaming & TECH Summit 2024

Eastern Europe

“As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities.” Exclusive Ukraine interview with BetGames.TV’s Yury Mikhaylov

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With the stage now set for history in the making, Ukraine is preparing to open its market for the first time in more than a decade.

Proven as one of Europe’s most in-demand live casino suppliers and headquartered in neighbouring Vilnius, we caught up with BetGames.TV’s CIS Sales Director Yury Mikhaylov to get his views on Ukraine’s potential, as well as his own plans for the market.

With BetGames.TV gearing up to bring its products to the Ukrainian market in the near-term, how do you see prospects here?

As the CIS’s second largest country, we’re looking at one of Europe’s greatest growth opportunities. Infrastructure factors, such as widespread internet access and the prevalence of online banking, have laid a great foundation for a digital-first approach from the outset. Twinned with a market crammed with tech savvy players, and you’re looking at a serious boost for national revenue with plenty of potential for online casino, making it an exciting time for all involved.

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I would encourage anyone who remains sceptical of the benefits of regulation to consider the example offered by neighbouring Georgia (on a smaller population scale of course!). The country has improved player safety, widened consumer choice and boosted the national economy by attracting new investment. For that reason, it’s pleasing to see Ukraine follow the example set by several other regional European markets by putting a framework in place to establish its own gambling industry, and we look forward to playing a part in the market’s development.

Has BetGames.TV already established a footprint in the region? Are there any further steps which the regulator needs to take before you do so in Ukraine?

We already have a well-established network with Ukraine’s biggest global hitters (such as Favbet and Parimatch), who, as regional heavyweights, are going to be key in shaping how the market develops in its early stages. Both operate an extensive network across the CIS and Europe, and we are on excellent terms with them given the number of jurisdictions we’re actively working in together.

On a macro level, the Ukrainian regulator has certainly taken steps in the right direction, although having said that, several inconsistencies remain within the proposed framework, which the authorities must work to clarify in order to fully realise all the advantages of regulation. I’m confident this will be addressed and look forward to seeing updates on this soon enough.

And what are your plans for the market going forward?

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From what we’ve seen so far, I’m certain that the full legalisation and improved transparency of the Ukrainian market will add a wealth of new opportunities for us, particularly when it comes to online casino.

We’ve been hugely successful in Belarus in a similar format – where we went online with the country’s first digital offering (launched by Parimatch) and have already outperformed every slot supplier on the market there. We also offer far superior margins to our competitors, and in many cases, theseare greater than sports betting itself, so I see plenty of potential for us to sit alongside newly established Ukrainian sportsbooks too without cannibalising spend.

Accordingly, I believe we’re in a strong position to capitalise on the Ukrainian market’s likely huge customer base as soon as we go live there, and I’m sure we’ll prove to be key in helping operators make their mark on the territory. As well as our award-winning live dealer offering (fully developed in-house), we’ve also got a raft of marketing and promotional services that are going to be tailored to a jurisdiction where we are already familiar with what players are looking for.

How do you envisage Ukraine’s commercial landscape will shape up in the coming years? Do you expect to see a lot of competition?

New market entries require considerable resources. Compliance procedures can be complex, time-consuming and geographically differentiated. For that reason, local knowledge and contact networks tend to play an important role. Ukraine is no different: with a high bar set for entry, many anticipate that the territory’s commercial future belongs to those who are already present within it.

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Of course, given a population of close to 40 million, we’re dealing with one of Europe’s largest markets in terms of potential– so I’m sure plenty of our international operator friends and partners will also be eyeing it with interest. Given how pivotal we have been this year in boosting global partners’ operating revenue and acquisition efforts, I’m also sure we’ll prove ourselves to be a valuable asset in helping our partners’ operations get going there as soon as they go live.

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Compliance Updates

Romania Bans Gambling Venues in Small Towns and Villages

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Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.

What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.

“Right now we are fighting an industry that has a total turnover of €10-12 billion.”

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Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.

Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.

On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.

“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”

Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.

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The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.

There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.

The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.

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Conferences in Europe

Altenar becomes General Sponsor of EEGS 2024

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The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years.

Altenar is delivering best-in-class solutions for licensed operators around the world. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, Altenar offers proven stability coupled with a flexible and personalised service.

Launched in 2011, Altenar powers hundreds of online sports betting sites, while their self-service betting terminals and mobile app help ensure they meet all operator needs, with an exponentially growing client base in more than 30 countries.

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Altenar COO Dinos Stranomitis said: “In Altenar we consider EEGS and BEGE as a key event to establish connection with East and Southeast Europe. Considering that Bulgaria is playing a key role in that region, our presence is a must. See you in Sofia.”

Altenar is an invaluable partner, thus contributing to the success and vibrancy of EEGS itself. The continued support highlights a shared commitment to excellence and progress within the industry, making this year’s event an essential platform for associated industry luminaries and entrepreneurs to explore the latest trends and opportunities in gaming, entertainment and hospitality in general.

The Eastern European Gaming Summit (EEGS), the premier conference of the region, provides a dynamic platform for industry leaders, innovators, and entrepreneurs to connect, collaborate, and explore the latest trends and opportunities shaping the gaming and entertainment landscape.

No doubt you wish to position your company alongside the Conference and exploit our expertise.

The post Altenar becomes General Sponsor of EEGS 2024 appeared first on European Gaming Industry News.

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Compliance Updates

Booming Games secures Romanian B2B license

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Booming Games, a fast-growing provider of iGaming content, has proudly obtained an Oficiul National Pentru Jocuri De Noroc (ONJN) license, a significant milestone that allows the company to extend its reach across Europe.

Booming Games recently received official confirmation of its B2B gaming license from the Romanian gambling authority (ONJN). With this license in hand, the company is now empowered to supply its content to licensed gambling operators throughout Romania. As a result, Romanian players can look forward to accessing beloved titles like Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win, and Gold Gold Gold.

Booming Games’ acquisition of the ONJN license represents a strategic move towards expanding its European footprint. This milestone not only solidifies the company’s position as a leading provider of iGaming content but also opens doors to new opportunities in the broader European market. With the Romanian B2B gaming license complementing its existing licenses, Booming Games is well-positioned to continue delivering exceptional gaming experiences to players across Europe.

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Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We’re thrilled to announce that we’ve obtained a full Romanian B2B gaming license. This exciting development allows us to expand our presence in the rapidly growing Romanian market. With this achievement, we’re well-equipped to build on our strengths and enhance our product offerings to better serve the needs of our customers.

The post Booming Games secures Romanian B2B license appeared first on European Gaming Industry News.

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