Tier one provider continues to boost premium content offering

Amelco, the leading sports betting software and trading services provider, has partnered with premium casino content supplier NetEnt as it further expands its US platform offering.

The agreement will see NetEnt’s entire catalogue of leading slots, including branded hits Gordon Ramsay Hell’s KitchenTM and NarcosTM, as well as the iconic Divine FortuneTM and StarburstTM, added to Amelco’s already comprehensive casino catalogue.

As part of the partnership, NetEnt’s collection of titles will go live with a number of Amelco’s leading operator partners in the US, with scope for significant growth as the supplier continues to roll out its platform across regulated states.

The deal marks the latest US-facing move by Amelco, as the supplier continues to expand its full-service sportsbook, platform and PAM systems across the US for both land-based operations and online.

In total, Amelco is now live across six US states, including Michigan, Colorado and Pennsylvania, with further integrations and new market entrances expected to be announced in the near future.

Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “We’re delighted to go live with one of the slot industry’s true leaders – with a hard-earned reputation as one of the world’s leading casino brands.

“The first of many announcements in the coming months, we’ve lined up our platform to offer our US customers the very best across slots, table games, and live casino, alongside our market leading sportsbook services. We look forward to a productive relationship with NetEnt.”

Jeff Millar, North America Commercial Director for Evolution, added: “Amelco has a strong presence in the United States already and we’re thrilled to be able to enter a partnership that will see us further expand our fast-growing US reach. With so much scope for growth across the country, it is a very exciting time to be working together and we’re eager to see what we can achieve.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

Founded in 2006 by veterans of the global financial sector, Amelco is the supplier of choice for the likes of Entain, Flutter, The Stars Group, William Hill, FOX BET and Sportradar.