AllSported, the trading solution from Racing Post, has expanded its made to measure pricing offering to greyhound racing.
Greyhound racing was one of the last surviving sports during the recent global shutdown due to the COVID-19 outbreak worldwide and has the shown ability to operate behind closed doors offering hope a return is possible sooner rather than later.
The pricing and risk management specialists will now offer its advanced application programming interface (API) for greyhound racing. The API constantly updates the prices based on market movement and the bets placed on a dog – any price change is sent to operators via the advanced push API giving the customer more control of their pricing structure and an enhanced experience.
Alongside the pricing and risk management comes the ever-popular Racing Post content. A long-standing companion of greyhound racing, Racing Post continues to provide racecards, Post picks and verdicts for every UK and Ireland greyhound race.
Speaking about the trading expansion, AllSported Head of Trading, Alan Casey discussed the confidence AllSported gives punters when it comes to their pricing strategy: “Our made to measure prices are just that, they are produced to our customer’s needs. We manage the risk providing them with enhanced prices and offers leading to an improved betting experience. With a greyhound race typically every four to five minutes, our advanced algorithms mean clients have peace of mind that the price of each dog is correct based on the markets.”
7777 gaming partners with Soft2Bet
7777 gaming partners with Soft2Bet – a leading B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. Due to the partnership, 7777 gaming has become the latest casino provider added to Soft2Bet impressive worldwide portfolio of brands, including recognized names such as Betinia.dk, Betinia.se, Betinia .com, Yoyocasino.se, and Yoyocasino .com. 7777 gaming is presented there with its entire portfolio of 100+ online casino games.
Soft2Bet holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek (B2C and B2B), and Romanian licenses. The company offers over 8,500 games from 120 providers, supports 150 payment methods across various countries, and accommodates over 20 languages, among other capabilities.
Elena Shaterova, CCO at 7777 gaming, stated: “Soft2Bet has developed and deployed many leading brands worldwide, and we are excited to be part of such a strong and vast community of online gaming admirers. Our games are designed to meet the needs of a variety of players, from experienced gamers to those just starting out. We are confident that our partnership with Soft2Bet will be beneficial for both parties, and we are looking forward to working with their team of experts.”
George Wadsworth, Head of Casino at Soft2Bet, said: “7777 gaming is a new casino content provider that we are excited to add to our portfolio. They provide a modern and unique approach to online gaming that we believe will be a welcome addition to our clients. Having access to their content means more entertainment options for our end-users. We believe in the great success of our partnership and look forward to amazing results that are ahead of us.”
7777 gaming is constantly releasing new engaging games that are designed to satisfy a wide variety of players, as its portfolio grew to more than 100 thrilling titles.
REEVO and NuxGame Unite to Deliver Cutting-Edge iGaming Solutions
REEVO, the B2B content and aggregation platform, has signed a partnership deal with NuxGame, a well-established B2B software provider in the iGaming industry. This exciting collaboration aims to deliver an even more captivating and diverse gaming experience to players worldwide.
REEVO, known for its cutting-edge content aggregation platform and commitment to offering top-quality gaming content, is set to integrate NuxGame’s innovative online gaming and sports betting solutions into its extensive portfolio. NuxGame, supplied iGaming solutions including a sportsbook with custom-built odds for over 370,000 monthly sporting events, a casino featuring top-quality games from more than 120 leading game providers, and a comprehensive aggregation of casino games.
NuxGame’s extensive expertise in the iGaming industry, along with its loyalty system to ensure players engagement and operator’s success, aligns perfectly with REEVO’s mission to continuously improve and diversify its offerings. This partnership promises to elevate the gaming experience for both existing and new players.
Petra Maria Poola, Head of Sales at REEVO, expressed her enthusiasm, stating, “The collaboration with NuxGame enhances our commitment to offering a diverse and top-quality gaming experience. We are thrilled to bring NuxGame’s innovative solutions to our platform, enriching our content library and solidifying our position in the iGaming community.”
Denis Kosinsky, Chief Operating Officer at NuxGame, added: “Our latest deal with REEVO marks a new step for NuxGame and sets up both companies to enhance their offering with industry-renowned content and solutions.
We are delighted to be offering clients an expanded selection of casino titles enabled through this latest agreement.”
As part of its ongoing commitment to growth, REEVO plans to add more than 60 new game providers in 2023, further enhancing its extensive collection of 8000+ games, including slot, table, crash and live gaming experiences.
For operators and players looking for an exceptional iGaming experience, the collaboration between REEVO and NuxGame promises an exciting future filled with diverse and engaging gaming content.
SOFTSWISS Shares 54 Vital KPIs for Online Casinos and Sportsbooks
SOFTSWISS experts have compiled a comprehensive guide containing 54 essential metrics, a curated list of valuable analytical tools, and insights into global trends in the casino and sports betting industry. The guide is readily available for free download.
The document helps increase understanding of the most important iGaming key performance indicators (KPIs), covering top-level, derivative, and operational metrics. This authoritative glossary delves into the often-overlooked complexities of KPIs, dividing the content into four core parts:
- The Financial Metrics section highlights not only Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR), but also the importance of Average Revenue Per User (ARPU), Conversion Rate, and Customer Acquisition Cost (CAC).
- The Player Engagement Metrics section draws attention to key engagement indicators such as Active Players, Depositing Players Count, and Total Deposits Sum.
- The Operational Metrics section explores player acquisition and retention strategies, with a specific focus on their role amidst major sporting events.
- The Analytical Tools and Trends section focuses on the usage of real-time dashboards, data warehouses, and the evolving significance of Artificial Intelligence and Machine Learning.
Each KPI on the list includes a definition, formula, type, and keynote regarding its impact on the iGaming business. For example, NGR is categorised as a top-level KPI, providing a clear snapshot of the casino’s financial health. Monitoring NGR closely allows operators to evaluate their operational efficiencies and make informed decisions about scaling their offerings or optimising existing operations.
Max Trafimovich, CCO at SOFTSWISS, comments: “By launching this useful glossary, SOFTSWISS is continuing its commitment to help operators develop their businesses in the most efficient way. Listed KPIs are the essential metrics that measure the overall performance of a casino or sportsbook. By classifying them into strategic, tactical, and operational categories, operators can gain a comprehensive view of business beyond just financial metrics, including brand resonance and player experience. By aligning KPIs with unique business goals, our partners can develop a robust and adaptable strategy that sets them apart in the highly-competitive iGaming landscape.”
SOFTSWISS has recently published another helpful overview of the iGaming business – the market report ‘iGaming in Brazil’. This exclusive report provides a comprehensive overview of the Brazilian iGaming landscape, equipping operators with the essential information to launch an online casino or sportsbook in the region.
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka (affiliate platform), the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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